Stringent border control is one of the methods to secure national security across the world. Securing the border is essential for both economic and political reasons. In Sarawak, border security is one of the most discussed topics on the social media domain when it comes to state security concerns. Due to the porous Sarawak-Kalimantan border, a worrisome number of illegal activities had been recorded. Throughout the years, cases such as illegal crossings, drug syndicates, kidnapping, auto theft, smuggling, infiltration of illegal immigrants were reported to local authorities. These are among many other cases that highlight the gravity of the security issue near the Sarawak-Kalimantan border. Despite the continuous effort to increase security by Sarawak government through establishments of five new guard posts in Sarawak in 2018, security issues near the borderline is still a great concern. Sarawak is vulnerable not only along its border with Indonesia but also its shore and airspace. This research aims to explore the contemporary security issues near Sarawak-Kalimantan borders and efforts taken by the authorities to minimize security threats along the borderline. Through content analysis of Facebook discourse on security issues in Sarawak and in-depth interviews with eight informants-the findings of this research are hoped to be able to provide more updated data on Sarawak security issues with particular focus on border safety.
Abstract. This paper attempts to discuss political communication in Malaysia especially after the 12th General Elections (GE12). The purpose of this study is to analyse the political efficacy or sense making process which involve analysing the techniques and creative execution that had been used by political parties and its effects on Malaysian voters. The results of GE 12 had fashioned a political tsunami that influenced many important aspects in the Malaysian political landscape, be it national and economic policies, social unity or campaign strategies. Therefore, the main focus of this paper is to discuss the elements and importance of political communication research in Malaysian political communication campaign by focusing on the aspects of creative execution, political information efficacy and sense making process and its impact on the choice of communication tools amongst Malaysian voters.
Cultural knowledge and understanding are fundamental in a multiracial society like Malaysia. One of the ways to foster a good relationship between people of different cultural backgrounds can be achieved through the use of media. One of the means of such a message that could be disseminated to the public is through festive advertisements. Previous studies have shown that the portrayal of culture in ads is a pivotal element that should be considered by all advertisers in producing festive advertisements. This study aims to explore whether the content of festive advertisements in Malaysia portray and deliver messages that could potentially assist in fostering a good relationship between races in Malaysia. A quantitative content analysis was done on ten festive ads. These ads were selected based on pre-determined criteria – 1) ads have to be produced by a local company, 2) uploaded on YouTube, and 3) related to the festive season. For this research, a festive ad is defined as advertisements related to festivals celebrated by the Malaysian community. Research results revealed that the majority of the selected festive ads for this study portrayed positive values that could assist in fostering good relations among people of different cultural backgrounds. The element of togetherness has been used across different festive ads to intensify the need for cross-cultural understanding, especially during festive seasons. Keywords: Festive advertisements, content analysis, cultural elements, Malaysia.
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