The purpose of the paper is to investigate how innovative, small-to-medium enterprises (SMEs) internationalize through utilizing wholly foreign-owned entities (WFOEs), as there is a little research explaining this. This paper presents the findings from in-depth case studies with 14 SMEs that internationalized to China as WFOEs.The SMEs internationalized as WFOEs in order to tap into opportunities and develop presence. WFOEs were developed either proactively or reactively, which provided a catalyst for internationalization. SMEs mostly used radical, game-changing product innovations. However, findings from the case studies revealed that the Chinese market did not always accept western innovations, and adaptations had to be made. A new conceptual model with a range of theoretical propositions for future researchers is developed, based on the findings.
As a result of the role of the automobile in contributing to carbon emissions and in symbolizing the overconsumption of scarce no n-renewable fuel reso urces coupled with the increased media focus on climat e change governments all over the world are intervening in the automobile market with regulation. Rising world oil prices and consumer preferences for enviro nmentally friendly goods has driven automobile manufacture rs to research, develop an d market alternative drive systems. Such advancements are now commo n in the family car market with hybrid electric as well as fully electric cars now ava ilable. However, Porsche are blazing a new trail with their introduction of the new 918 hybrid Sp yder. They plan to trigger acceptance for low emission hybrid drive systems in a market that has had few viable or perhaps even acceptable alternatives to the gasoline combustion engi ne – the supercar segment.
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