El efecto del gobierno corporativo y la propiedad sobre el grado de orientación Universidad & Empresa, Bogotá (Colombia) 20(35): 79-115, julio-diciembre 2018 fueron procesadas por análisis de correlación y regresión múltiple. Los resultados empíricos mostraron que los coeficientes de las variables de concentración y presencia de directores independientes no son significativos; el coeficiente relativo al tamaño de la junta demostró desempeñar un papel importante sobre el grado de orientación al mercado y sobre dos de sus dimensiones internas (orientación al cliente y coordinación interfuncional), lo que sugiere que el efecto marginal del grado de orientación al mercado es mayor cuando el número de directores en el tablero aumenta. Este estudio verifica el papel estratégico de la junta directiva, poniendo en relieve el impacto que este órgano de gestión tiene sobre el desempeño empresarial. Los resultados de esta investigación pretenden servir de base para futuros estudios que den importancia a los aspectos empresariales y organizacionales en la implementación de actividades orientadas al marketing. Palabras clave: Orientación al mercado, gobierno corporativo, junta directiva, estructura de la propiedad. ABSTRACTThis paper aims to determine if corporative governance and property act as determinant factors in the degrees of market orientation in a group of companies in Chile. The sample included data of 101 Chilean companies registered in the Santiago Stock Exchange in 2016. This data was processed by correlation analysis and multiple regression. The empiric results showed that the coefficients of the concentration and presence of independent chief executives variables are not meaningful. The relative coefficient to the size of the board showed that it plays an important role in the degrees of market orientation and on its two internal dimensions (degrees of market orientation and interfunctional coordination). This suggest that the marginal effect of the degrees of market orientation is bigger when the number of chief executives increases. This study verifies the strategic role of the board, highlighting the impact this management organ has on the performance of the company. The results of this research pretend to be a base for future studies that focus on the business and organizational aspects of implemented activities towards marketing.
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