The study is focused on assessing the impact of sustainable leadership and core competencies on sustainable competitive advantage in the information technology sector. The data are sourced from primary and secondary data. The primary data are sourced from IT sector employees. The secondary information is sourced from earlier publications related to sustainable leadership, sustainable competitive advantage, and core competencies. The primary data were collected through the field survey method, although some were collected via an online mode. The sample size was 297. The study used a simple stratified random sampling technique. The study results described a significant effect of sustainable leadership on sustainable competitive advantage. Sustainable leadership improves the prospects of associations in terms of their creation, constant advancement, sustained competitive edge, and long-term success. Sustainable leadership is a wellspring of gaining the upper hand for associations. Sustainable leadership benefits associations, development, consistent improvement, a supported upper hand, and long haul achievement. The study also found that the core competencies significantly influence the competitive advantage. The discoveries of the current study have significant ramifications for customers, top administration, and policymakers. The practitioners of IT companies are urged to cultivate an inventive and open correspondence climate in their associations dependent on existing logical discoveries. Likewise, they could utilize the current outcomes as a benchmark for gradually expanding their qualities and limits, which may prompt better natural productivity.
PurposeThe overall purpose of the study is to identify the impact of heuristics, prospect theory biases and personality traits on property investment decision-making of rank and file individuals in Kosovo, with a concentration in Prishtina, which is the city with the largest number of investors and property transactions in Kosovo.Design/methodology/approachThe present study used quantitative research with the questionnaire used as a research instrument. The questionnaire survey was conducted with 1,209 rank and file property investors in Prishtina, Kosovo. The sampling method used in this research was stratified random sampling.FindingsThe study finds that heuristics, prospect theory biases and personality traits as a whole model affect investment decision-making in Prishtina, Kosovo. Nevertheless, the study finds that not all dimensions of the constructed research model (heuristics, the prospect theory and personality) affect the property investment decision-making in Prishtina at the same level. Whereas prospect theory biases (regret aversion, framing and self-control) seem to very strongly influence property investment decision-making of rank and file investors in Prishtina, personality traits (conscientiousness, neuroticism and openness to new experiences) seem not to affect the real estate investment decision-making. Finally, heuristics biases also strongly influence the real estate investment decision-making with a strong statistically significant explanatory power but not to the same degree as prospect theory biases.Practical implicationsThe present study contributes toward the understanding of the role that is played by heuristics, prospect theory biases and personality traits in Kosovo's property investment industry. More importantly, the implication of the results of the present study is that it goes some way toward enhancing understanding of heuristic and prospect theory-driven biases and their influence on property investment decision-making in a developing economy. The present study paves the way to further analyze why personality traits do not influence property investment decision-making in Kosovo.Originality/valueThe present study is the first quantification of the impact of heuristics, prospect theory biases and personality traits on the investment decision-making of rank and file individuals in Prishtina, Kosovo.
Purpose The overall purpose of the study is to identify the gender differences in color preferences for different types of interior space in the residential built environment in Prishtina, Kosovo. Additionally, the purpose of the study is also to identify the gender differences in the emotions that various colors trigger in occupants of the mainly residential built environment. Design/methodology/approach The present study uses a quantitative study and χ2 test to analyze whether the variables formulated by study hypotheses are dependent on gender. The data are gathered by a questionnaire to measure the color preferences of the respondents. The study uses a questionnaire with eight questions that were distributed to 303 respondents using the stratified probability sampling, using gender as the main stratum for probability sampling. Findings The study finds that there are no gender differences in color preferences for home lighting, living room, bedroom, study room and children’s rooms in the residential built environment. The study also finds that there is a gender difference in color preferences that trigger emotions of tranquility, stability and security and warmth and pleasure in both male and female respondents. Practical implications The implications of this study are that real estate and facility management firms must conduct marketing research to identify the color preferences for both housing interior and exterior depending on the different local cultural backgrounds of clients. Firms must provide training for real estate agents on the color preferences of clients for various types of spaces and the differences that may exist based on gender but also other variables. Originality/value The present study is the first quantification of gender differences in color preferences of the residential built environment in the capital city of an understudied region such as Kosovo.
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