Role of information technology in the development of tourism in the current era of globalization has a very important role in particular the marketing program of tourism branding products from every region throughout Indonesia. Dissemination of information uploaded in the internet media from the growth of tourist destinations and regional tourism attractions is easily spread throughout the world. Through internet video, images and news can quickly and effectively be accepted by every individual. Every company organization by accessing internet media can take advantage of their business opportunities, through various features and programs that are applied in multimedia, giving many choices which are effectively used. Business marketing branding can be uploaded and promoted faster according to market share. The tourism industry 4.0 is a challenge for every country in the world to compete in increasing the role of human resources in the tourism industry through the digital era. The more digital the professional, the more digital the more global. This study uses qualitative research that enables and understands the problem of deepening. The purpose of this study is to determine the multimedia implications of communication technology in building branding as a major factor synchronizing the development of the Tourism industry 4.0. The development of branding through multimedia programs will be very effective throughout the world in the concept of institutional or corporate positioning and must be managed properly.
Glagah Beach is one of the most potential beaches and has the uniqueness as the charm and excellence of other southern seas. Glagah Beach located in Kulon Progo Regency is the only beach in Java that has a breakwater and has a lagoon on the edge of the sea separated by the sea so that large waves do not reach the lagoon. According to the typology of Glagah beach it self can be included in the classification of marine deposition coast. This is because the beach is formed due to the deposition deposition of river sedimentation material to the sea. This condition can be indicated by the emergence of a barrier coast emerging due to sedimentation from the river that empties into the location, then subject to marine effects that result in the formation of the lagoon. The process of sedimentation that occurs due to the flow and sedimentation of the river mouth that causes sedimentation in the coastal area. Qualitative research methods used with data collection techniques in the form of observation, interviews, documents, and various sources of data so it can be more clearly known geographical aspects of Glagah Beach, tourism profile, tourist visit conditions, tourism potential Glagah Beach, and to know the constraints which faced Glagah Beach tourism object and how the development strategy of Glagah Beach tourist attraction area in the future. Glagah Beach is a natural attraction that has the privilege and excellence compared to other beaches in Yogyakarta that need to keep the sustainability and need to be managed more effectively by the community and the local government as a policy holder so Glagah Beach became one of the leading ecotourism object which is interesting in Kulon Progo Regency Yogyakarta. Keywords: Glagah Beach; Sea Lagoon; Barrier Coast
Local community development and tourism through tourist village nowadays is currently promoted and developed by the local government, it has been committed in accordance with regional autonomy program and it was launched a few years ago, so that the development and improvement of regional income seriously needed the responsibility of local governments entirely. The existence of the tourist village of Tembi, further more who became one of the prospects for tourism in the district of Bantul. Potentially tourist village of Tembi which has a unique cultural heritage of indigenous Java, as well as custom program learning of center Javanese culture by the meaning of the noble values of a custom still believe until now. In addition, the tourist village of Tembi also adapt to the developments in field of science and technology. The prospects of potential tourist village of Tembi, it still has not been able to be developed and properly noticed by the actors of society in particular tourism of tourist village Tembi with their own environment, in case this is precisely the right moment to lift the tourism program in the world heritage aspect. To the authors are very interested to do research so as to provide answers about why the potential of the tourist village of Tembi yet to be developed and how the future development of solutions. And so as to provide concrete strategic measures and appropriate environment for the community to realize the tourist village of Tembi and motivate communities to take advantage of business interests family in particular, and in general for the future tourism development and Bantul city become an icon of Yogyakarta tourism. Keywords: Local community, Tourist village of Tembi
The purpose of this research is to the regional tourism development strategy in DIY Province to answer the challenges of climate change impacts related to the community's social life and tourism which was very-slumped during the pandemic. What are the efforts of the community and government to restore tourism? The existence of diverse and unique potential of DIY's natural resources must be maintained and developed even during the pandemic. Strategic innovation to create regional competitive advantage through increasing community empowerment and the role of the Penta helix. This study uses qualitative research methods, through field observations, interviews, and empirical document data that are appropriate and relevant to the research objectives. The commodification of natural potential and the role of the Penta helix can encourage people to build micro-entrepreneurs, culinary businesses, restaurants, cafes, baristas, and online delivery businesses in DIY. In the future, this research is expected to be redeveloped as a reference for new tourism development strategies with more creative and adequate designs as a competitive advantage for tourism according to the demands of millennial tourism development.
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