If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This paper seeks to examine how aerospace design and integration teams in a highly partnered supply chain are able to leverage extant capabilities and develop new ones when faced with the necessity to adapt to organizational change. Design/methodology/approach -Building on the concept of contextual ambidexterity (Gibson and Birkinshaw), this research uses a combination of qualitative material and objective performance data to investigate the working context of five aerospace design and integration teams, their solutions to crisis-triggering events, and their subsequent schedule adherence. Findings -Team members enacted ambidextrous roles similar to those identified by Birkinshaw and Gibson. These behaviors allowed teams to create ambidextrous solutions when faced with crisis. Teams working in a supportive context were found to produce a greater diversity of ambidextrous solutions, which was found to relate to both overall ambidexterity and schedule adherence performance.Research limitations/implications -Although the results should be interpreted with care, the research answers Raisch and Birkinshaw's call for a more precise definition of organizational ambidexterity as the paper focuses on specific roles played by team members. The findings also point to a potential link between the diversity of ambidextrous behavioral roles and their ability to craft ambidextrous solutions. Practical implications -Teams that can quickly adapt to challenge through ambidextrous solutions are particularly useful in the context of highly partnered supply chains. Managers should therefore actively promote ambidextrous behaviors to ensure that the search for ambidextrous solutions becomes a conscious and deliberate process. Originality/value -This paper substantiates the ambidexterity concept by providing concrete examples drawn from highly partnered aerospace supply chains.
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When Porter (1 980) introduced his typology of business strategies, he used Laker Airways' as an example to illustrate the danger of being stuck in the middle between the two basic types of competitive advantage, namely low cost and differentiation. However, the changing nature of competitive pressure in many business sectors and the accompanying need to perform well simultaneously in several aspects of operations performance, have eventually lead Porter (1 990) to revisit his early idea. When presenting Porter's generic competitive strategies, most strategy textbooks now offer a new choice, namely the "integrated cost leadershiptdifferentiation" strategy (Coulter, 2002;Hitt, Ireland, & Hoskisson, 2003), or the "best-cost provider" strategy (Thompson & Strickland, 2001). Given this background, the purpose of this theoretical paper is to build upon the strategic management and operations strategy literature to develop a conceptual framework that will subsequently be used to explore the extent that airline companies successfully pursue the best-cost provider (or integrated cost leadershiptdifferentiation) strategy, and how they manage to resolve the trade-off between low-cost and differentiation. We aim at revisiting the "stuck in the middle" prescription by demonstrating that a number of aviation strategic options exist between the ''traditional'' and "lowcost" model.
This paper is based on the cumulative or synergies theory of manufacturing performance, as opposed to the trade‐off perspective. The paper compares the cases of two British contract electronics assemblers, the first one having achieved a high level of performance on productivity, quality, and dependability, and the second one having achieved a lower level of performance on these criteria but higher flexibility. The case material is used to develop a “high school” analogy that helps to understand why companies come to achieve cumulative manufacturing performance in an industrial sector where competitive pressure is particularly high.
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