Cómo citar este artículo / Referencia normalizada ML Humanes, I Fernández Alonso (2015): "Pluralismo informativo y medios públicos. La involución de TVE en el contexto del cambio político (2012)(2013) Corporación de Radio y Televisión Española (Spanish Broadcasting Corporation, RTVE) had increased TVE's content banalisation to the detriment of major current affairs issues; fewer points of view and sources were observed in the coverage of labour-related news. Besides this regovernmentalisation, interpretative journalism tended to prevail over descriptive journalism, with an increase in the positive tone of economy-related news.
This article analyses political power's media capture strategies in Spain by addressing the central government's and several regional governments' actions between 2016 and 2021. The policies implemented by parties from across the political spectrum are studied, with similar behaviours that continue to pursue or even reinforce strategies from previous eras being observed. This confirms the trait of strong government interventionism that is typical of Polarised Pluralist media systems. This article specifically takes an in-depth look at control over public media's governing bodies, the fragility of independent regulators, and opaqueness and indicators of instrumentalisation in the management of institutional advertising. The conclusions are of a propositional nature. Potential solutions to the forms of capture highlighted throughout the article are proposed. The legal reform of the General Audiovisual Communication Law—in progress at the time of writing—does not contemplate such solutions.
Este artículo describe y analiza las políticas en materia de publicidad institucional impulsadas por la Generalitat de Cataluña entre 2007 y 2018. Se aportan datos originales del impacto de las diferentes campañas en las cuentas de los principales medios (prensa, radio, televisión y digitales), comparándolos con las cifras de audiencia. Se trata de verificar si las campañas de publicidad pública se planifican con criterios objetivos y de eficiencia o si benefician a medios con líneas editoriales afines al Gobierno de turno. En las conclusiones se aportan propuestas de reforma.
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