Within the study, methodological support for assessing economic security of industrial enterprises of Ukraine is provided. The purpose of this study is to substantiate the method of assessing spatial challenges and trends in the development of the system of economic security of industrial enterprises. The methodological basis of the study is a systematic approach, which made it possible to assess the spatial challenges of the economic security system of industrial enterprises on the example of leading enterprises of Ukraine. The methodological toolkit for ensuring the assessment of the level of economic security of the enterprise included such stages as: collection, processing, selection of indicators and methods for assessing the factors of enterprise activity. Using the proposed methodology for assessing spatial challenges of the economic security system, the level of economic security of the studied enterprises was determined and the factors that are destructive and stimulating for the development of enterprises were singled out. According to the results of the analysis of the enterprises' activities, the factors that reduce and increase the level of their economic security were singled out. The conducted analysis made it possible to propose a conceptual scheme for modeling the economic security of an industrial enterprise.
Introduction. Features of international marketing are determined by the specific environment in which it is implemented. First of all, it is necessary to take into account the attitude of the national government to foreign economic activity. It can create favorable conditions for carrying out foreign economic activities. Conversely, the government may be uninterested in the entry of its individual firms into the foreign market, and may create all sorts of obstacles along the way. Marketing in general and international marketing today is characterized by the rapid aging of ideas and concepts caused by the changing market situation. And the company management system is inertial: the marketing strategies, methods and techniques used yesterday are still in use today. Therefore, it is useful to involve third parties to conduct a marketing audit, which allows you to take a fresh look at the usual circumstances and conditions, bring in new ideas and open up new opportunities.The hypothesis. It is assumed that the processes of globalization have a significant impact not only on the development of international marketing, but also on marketing audit, which in turn allows to determine the features of international marketing.The aim of the article is a study of the essence of international marketing and marketing audit, presents their main characteristics and principles of interaction in modern business conditions.The research methodology: method of systematic analysis and logical generalization – for implementation of directions of development of international marketing; substrate approach – to justify and systematize the features of international marketing and marketing audit.Results: Features of international marketing and marketing audit are substantiated, it allows to evaluate the activity of the enterprise in the sphere of marketing and international marketing, to compare the obtained data on the marketing activity of the enterprise in the domestic and foreign markets with the approach to the marketing of direct competitors, to develop recommendations for increasing the efficiency of marketing division , on the use of modern marketing tools and features of international marketing and to determine the algorithm their implementation to meet the new requirements of the market and the competitive situation, to evaluate the effectiveness of existing staff of marketing, make personnel decisions, identify qualitative and quantitative needs for staff.Conclusions: the question of conducting a marketing audit in today's conditions of functioning of enterprises is of the highest priority. Its need is to determine the effectiveness of existing management methods, as well as to develop new approaches to creating a complex marketing within the enterprise strategy, which operates in the context of European integration and globalization processes.
Accelerated digitization of Ukrainian trade will ensure sustainable development and make the country competitive in the field of digitization worldwide. The purpose of the study is to analyze the current state of the Ukrainian digital trade market by revealing its structure and main elements. The work is devoted to the analysis of the current state of the Ukrainian digital trade market, by revealing the structure and content of the market, studying the insights of sales categories. The study revealed the content of the categories of digital commerce, according to the data it was found that there are five categories. With the help of these categories, the author systematized the structure of the Ukrainian digital trade market in comparison with the highest and lowest indicators in the world. The paper analyzes online shares with the highest and lowest shares. It is appropriate to note that Ukraine illustrates not the lowest indicators among the categories of furniture and appliances and electronics and media, which speaks of the development of digital trade. The author suggested revealing statistical data on the share of pure online players in China, China, Germany, Great Britain and the USA in comparison with Ukraine. The paper analyzes the top 3 payment method providers that offer the top 100 Ukrainian online stores. Analysis of KPI (Key Performance Indicator): activity in social networks was carried out. The analysis of CRI allowed the author to conclude that in order to achieve the goal of the study, it is necessary to conduct an analysis of Ukrainian stores and their belonging to each category by revealing the indicators of the net sales volume in Ukraine and the growth of the TOP-5 Ukrainian stores. The paper calculates the definition of net sales of online stores in Ukraine. With the help of the research, a conclusion was formed regarding the current level of digital development of Ukraine. Ukraine's weakest indicators are related to an unfavorable regulatory framework for digital innovation, a gap in the development of telecommunications infrastructure and the implementation of digital technologies by the government.
In the conditions of digitization of the world economy, there is a need for the development the digital trade. The work reveals the facts about Ukrainian’s digital trade. Ukraine faces a lot of tasks related to the development of digital trade, which is why many works devoted to this issue have appeared in recent years. Despite the significant contribution of the scientific works described above, the current state of development of digital trade in Ukraine has not been finally resolved. Therefore, the author considers it expedient to conduct an analysis of the digital trade market in Ukraine. The purpose of the study is to reveal the peculiarities and facts of Ukraine's digital trade and to find ways to harmonize the digital environment between Ukraine and the EU. The landscape of consumers was studied and their characteristics were carried out by analyzing the dynamics of indicators of digital trade users in developed countries in comparison with Ukraine. The behavioral situation of Internet shopping is characterized by analyzing the current state of digital commerce penetration and the level of Internet penetration. Key aspects of Ukraine's digital trade are revealed in the work. The study analyzed the dynamics of net sales of digital trade among the 100 best online stores in Ukraine. The paper examines the net volume of digital trade sales among the 100 best online stores in Ukraine. Based on the above analysis of international experience, the author proposed ways to harmonize digital trade between Ukraine and developed countries. The work concluded that for the harmonization of digital trade between Ukraine and developed countries, it is necessary to practice the organization and implementation of digital trade, if the territory of the ecosystem functions similarly to the digital trade of the world, then this will be a guarantee of the development of digital trade on global markets. The implementation of harmonization of digital trade will remove obstacles to cross-border digital trade, increase the volume of cross-border digital trade and prepare the country for future changes in digital trade in global markets.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.