The main purpose of this investigation is to distinguish the problematic tendencies of the health insurance market development in Ukraine and the competitive positions of the leading insurance companies on it. Accordingly, the issues of complex analysis of key indicators of the insurers’ competitiveness, and the issues of establishing the factors that determine the level of competition in the market become very urgent. The first 30 insurers out of 50 were taken for the study, and they received about 90% of insurance premiums for voluntary health insurance in Ukraine in 2017. The authors have made the assessment of the competitive environment of the health insurance market of Ukraine using the concentration index and the indicator of market competition, which resulted in defining the advantages and disadvantages of their application. Taking into account that the abovementioned indicators for assessing the competition in the insurance market can provide only approximate results, which indicates the inadequacy of the conclusions about the effectiveness of business processes management on it, the authors offered a scientific methodological approach to assessing the market environment with the use of an integrated indicator of the voluntary health insurance market competitiveness. Herewith, such an integrated indicator is calculated in terms of three segments of the market: sickness insurance; voluntary medical insurance (continuous health insurance); medical expenses insurance, simultaneously taking into account the behavior of two indicators – concentration and market competition. As a result of the research, it was found that the highest level of market concentration is typical for sickness insurance and it indicates a high monopoly in the market in terms of this segment. Thus, the integrated indicator allows to make a comprehensive investigation of market behavior of the market participants and to reveal the problematic tendencies of its competitive environment.
Introduction. In the conditions of strengthening of insurance role in a modern society there is a growing necessity of realization of the balanced state policy in the field of tax regulation of the insurance market for maintenance and stimulation of its development. One of the main tasks is to form the optimal level of tax burden on Ukrainian insurers that will help to achieve a balance of interests of the state and all participants of the insurance relations. The purpose of the article to analyze the volume and structure of income tax of Ukrainian insurers, to identify the problems of tax regulation of the insurance market and to model possible alternative scenarios of income (profit) taxation of the insurers. Results. The practice of insurers’ activities taxation in Ukraine has been analyzed and the problems of tax regulation of the insurance market have been determined. The institutional changes in the taxation of insurance activities have been clarified and the trends that negatively affect the net financial results of the insurers have been outlined. The factors of volume dynamics and the structure of profit tax of the insurance companies have been empirically investigated. Different scenarios of tax regulation of the insurance market have been modeled. The alternatives to tax the financial results of Ukrainian insurers have been empirically established. Conclusions. With the help of the conducted analysis the scenarios of insurers’ activities taxation in Ukraine have been outlined, and the realization of the most alternative one will promote the improvement of tax regulation of the insurance market.
Introduction. The place of tax regulation in the implementation of effective tax transformations is investigated. The problems of tax regulation in the context of the imperfect legal and regulatory framework of taxation, the complexity of the tax administration procedure, and the spread of tax evasion practice are identified. The directions of modernization of tax regulation with orientation on optimal combination of fiscal and regulatory functions of taxes are outlined for coordination and harmonization of interests of taxpayers and the state. Purpose. The purpose of the article is to study the issues of tax regulation and outline ways of its modernization taking into account national features of the Ukrainian economy. Results. In Ukraine the first stage of modernization of tax regulation has been initiated in the context of the formation of an integrated legislative framework on taxation, institutional provision of the administration and payment procedure. At the same time, transformations in the field of tax regulation should be aimed at achieving the strategic goals of socio-economic development of the country, increase and acceleration of innovation and investment processes in the country. Conclusions. Tax regulation in Ukraine is still not an effective tool for socio-economic development of the state. An inappropriate and unjustified choice of its methods leads to a reduction in the efficiency of tax administration, an increase in their share in the expenses of enterprises, a narrowing of the tax base and the non-observance of equal competitive conditions in the economic space of the country. This, in turn, will prevent the intensification of innovation and investment processes and the achievement of high rates of socio-economic development of the state.
Гузела Ірина Анатоліївна, аспірант кафедри податків та фіскальної політики, Тернопільський національний економічний університет ТЕОРЕТИКО-МЕТОДИЧНІ ПІДХОДИ ДО АНАЛІЗУ ФІНАНСОВИХ РЕЗУЛЬТАТІВ ДІЯЛЬНОСТІ СТРАХОВИКІВ УКРАЇНИ Визначено інформаційно-методологічні проблеми функціювання страхового ринку України та запропоновано комплексну методику для аналізу фінансових результатів діяльності страховиків. Проаналізовано динаміку формування фінансових результатів страхових компаній України, визначено чинники, що визначають основні тенденції їх результативності. Окреслено напрями вдосконалення чинної системи оподаткування страхової діяльності з метою збалансування інтересів держави та страховиків. Ключові слова: фінансові результати, страховий ринок, страхова діяльність, система оподаткування, страхові компанії. Гузела Ирина Анатольевна, аспирант кафедры налогов и фискальной политики, Тернопольский национальный экономический университет ТЕОРЕТИКО-МЕТОДИЧЕСКИЕ ПОДХОДЫ К АНАЛИЗУ ФИНАНСОВЫХ РЕЗУЛЬТАТОВ ДЕЯТЕЛЬНОСТИ СТРАХОВЩИКОВ УКРАИНЫ Определены информационно-методологические проблемы функционирования страхового рынка Украины и предложена комплексная методика для анализа финансовых результатов деятельности страховщиков. Проанализирована динамика формирования финансовых результатов страховых компаний Украины, определены факторы, определяющие основные тенденции их результативности. Определены направления совершенствования действующей системы налогообложения страховой деятельности с целью сбалансирования интересов государства и страховщиков. Ключевые слова: финансовые результаты, страховой рынок, страховая деятельность, система налогообложения, страховые компании.
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