The use of gender in print media is poorly understood both at the level of the post-Soviet (postcolonial in nature) journalism studies and in the general context of social research. A similar situation is observed with regard to the study of the gender sphere of concepts, and at the postmodern stage of development of periodicals. Postmodern convergence of methodology and research objects of the humanities will make it necessary to study social and mass media phenomena from the point of view of linguistics, sociology and journalism. This makes it relevant to study media issues of gender through links with language (cognitive linguistics). The purpose of the work is to clarify the gender sphere of concepts in the study of Ukrainian periodicals for women and men. The article implements a combination of concrete-historical, structural-typological, system-functional methods. Descriptive and comparative methods, typology, modeling methods are used at different stages of work. The study used the method of content analysis to study the gender content of modern gender-labeled magazines. The article proves that the gender sphere of concepts is based on the basic gender macroconcepts “woman” and “man”. They are used in the periodicals under study in various proportions, depending on what roles are played by a woman or a man in society. It is from the balance, thoughtfulness, responsible selection of gender characteristics that are presented in gender-labeled periodicals that modern and future gender images are formed, the idea of ideal women and men, their needs, opportunities, responsibilities in the family, at work, and in general in all spheres of life.
The main problem the present project addresses is the development of an integrated approach to diachronically oriented study of the main sociocultural values based on semiotic oppositions: culture / nature; materialistic / spiritual; joy / grief; health / illness; beauty / deformity, which involves the development of linguocognitive and linguoculturological methods on the material of fine arts’ and media texts based on the identification of verbal and non-verbal markers of value dominants what contributes to the formation of a postmodernist model of the world examined in the veine of new cultural values and anti-values emergence. The working hypothesis of the project is that the study of lingual and discursive reflexes of the changes in values of the modern society, made with the help of corpus data on the material of the European languages, will reveal the main features of the modern world conceptual system based on the common for many ethnic groups (at least European) systems of values and anti-values. The goal of the project might be put as working out of an algorithm for analyzing the process of changing of axiological orientations of a society, which will be carried out on the material of fiction and media texts on the grounds of a corpus-based approach to the processing language data. The relevance of such a research is due to the lack of systemic studies of this kind both in domestic linguistics and abroad: so far there are no studies within which an attempt is made to investigate changes in the axiosphere of modern society on the material of many European languages practicing the corpus approach to processing cultural and speech data and highlightening both global and national-specific values inherent for this or that linguoculture. The study will be anthropocentrically oriented, as well as a set of neolinguistic approaches to processing lexical, phraseological and grammatical innovations in media (which will be considered in linguocognitive, linguo cultural, linguopragmatic, discursive and suggestive aspects) would be exercised. Predicted results might significantly affect the empowerment of human self-reflection in the context of identifying axiological attitudes that speakers both intentionally and unwittingly broadcast in their daily communicative practices (many of them are being formed just by media and fiction texts). This is extremely important in the context of the informational wars, when there is a need to increase the level of mass media texts’ critical perception, the last very often appear to be an instrument of political propaganda.
The article is devoted to the problems of the theory of language interaction and, in particular, to the ambiguous issue of Slavic-Eastern Romance language interaction in a way it had been interpretated by Doctor of Philology, Professor Stanislav Semchinsky. Due to the lack of significant linguistic difference between such interlinguistic terms as substratum and superstratum, as well as to the East Slavic character of autochthonous elements of the Romanian language, Stanislav Semchinsky practically recognizes the Dacian substratum as Proto-Slavic, though he was not able to declare this position openly because of lack of scientific data. Stanislav Volodymyrovych critically evaluates the efforts of some Romanian scholars of the 19th ̶ the first half of the 20th centuries in denying the “huge, total, general and comprehensive” Slavic influence on the Eastern Romance ethnic group, and puts forward a number of convincing linguistic arguments in support of the significant Slavic influence on the Romanian language, which might be observed at almost all levels of its language system: -o for the vocative forms of feminine nouns, the names of the numerals of the first and second tens, the numeral sutӑ ̶ “hundred”, borrowed from the Slavs during the existence of the reduced sound ъ). Not denying the Romance character of the Romanian language in a whole, Stanislav Semchynsky considers the “Latin character” of the Romanians somewhat exaggerated and calls for a careful study of the Slavic contribution to each of the Eastern Romance languages. The activity of Doctor of Philology, Professor Stanislav Semchynsky in the field of studying the nature of the Slavic-Eastern Romance languages interaction was not only of great academic significance: it had been building the bridges of friendship between the Ukrainian and Romanian peoples.
consciousness, moods, behavior in the interests of a small group of people who call themselves the political elite of society. the Republican Party of the United States. On the material of the inaugural speech of Donald Trump, delivered on January 20, highlighted. All of them are realized with the help of verbalizations of various communicative moves. Such traditional stylistic intentions of the sender. Moreover, anaphora concentrates the listeners' attention on the original author's settings; vice versa, epiphora focuses addressee's attention on the consequences of actions, on their sought result. Ethical and spiritual values of the politician for reaching communicative purposes which are in getting a power over thoughts and emotions of the target audience.
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