The article is dedicated to current issues of digitization of the education sector. Along with the consideration of trends in the field of introducing digital technology in educational and research activity, a special attention was paid to modeling of a digital university. Some aspects of the digital university strategy are considered. The author states that the transition to the rules of the digital age is certainly an extremely difficult task. However, universities that are developing the right business strategy which provides for the effective introduction of digital technology, can use a large range of new opportunities which lie in the area of work organization with both internal resources: students, TS, administrative and managerial staff, and external stakeholders in their implementation activity. At the same time, the article stresses the fact that there is no universal solution that will help to achieve concrete results through the use of digital technology. But by listening to the opinion of the end users, it is possible to get valuable information and use it as a basis for further action. It was possible to form a conceptual model of a digital university based on foreign experience and domestic developments in the field of informatization of education in the study and come to the conclusion that the real transformation of universities is impossible without developing and implementing a conscious digitalization strategy that would take into account the characteristics and specifics of the university activity.
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