Abstract:The contemporary job market is facing the arrival of new type of employee -generation Z representatives, known as "digital natives", who are described as technological, social, global and developed, the most connected, clever and educated generation thatever existed before, driven by social media, influenced by brands and musical culture. At the moment, this generation is considered to be two billion big.This study is looking at the existing methods of generation Z staff attraction and retention in the company Evolution (Latvia), where they make a majority. Further analyzing which of the methods are perceived as most efficient and which values of this generation are met by the company. Methods include company literature review, questionnaires and interviews. It was concluded the Gen Z have specific preferences in communication and can be reached through a variety of social platforms and special events provided by the company. As potential and current employees, they are not looking for life-long employment, put forward their specific values and expect the potential employer to attract them by meeting their needs in terms of flexible working hours, flexible (varied) jobs where their individuality can be applied, company excellent reputation, innovation, speed of change, platform for educational and promotional advancement, specific fringe benefits.UDC Classification: 303; DOI: http://dx
Multinational corporations with subsidiaries worldwide are challenged by the need to communicate with and manage people different in their beliefs, behaviors, cultural values. This paper is focused on the case of Chinese interns in Danone, France. Danone is facing a severe shortage of skilled workforce in China for that reason that the company is willing to “groom” professionals externally for their Chinese subsidiary by engaging Chinese studens in internship programs within its headquarters in France. Despite the high number of Chinese students joining the internship programme each year, only few of them demonstrate a willingness to join the company upon accomplishment of the internship. Therefore the task of this study was to investigate the reasons behind such poor motivation of Chinese interns to stay in Danone through an analysis of French and Chinese cultural dimensions, proposed by key researchers in the field, as well as the empirical research of Chinese interns dissatisfaction causes through qualitative and quantitative research. The study reveals the key cultural values and attitudes of Chinese interns that have caused their dissatisfaction within french management and demonstrates that there is a mismatch between the expectations and preferencies of Chineses interns in communication and networking, time management, job distribution and staff reward and other job-related issues and the way these are dealt with in Danone.
Art-based teaching and learning have already become a recognized instrument in educational programmes applied in a variety of forms. The primary goal of this research was to examine contemporary visual art as a learning environment and analyse the effect it can bring in the teaching-learning process and outcomes in contemporary business education. The article shares experience gained through combining several courses with multiple teaching aims thus creating an integrated project environment for the students in order to foster their learning outcomes through enrichment of teaching-learning methods and increased motivation. The project was carried out in the framework of the hybrid lectures course "Business Meets Art" combining English for Professional Purposes(Business), Personal Development and Study Skills and Presentation Skills courses. The observation and quantitative analysis were applied , combining students self-evaluation and academic staff assessment of the effects produced by the project followed by interview and discussion. The experiment of using visual art as a learning environment in multidisciplinary teaching demonstarated a huge potential of this form of work in higher business education providing development of both linguistic skilss (reading, writing, listening, speaking skills), combined with advancement of personal development (critical thinking, emotional intelligence, creativity, artistic skills, communicative and leadership skills, teamwork, cross-cultural interaction, responsibility, active citizenship, etc.) , and professional business skill such as entrepreneurship, marketing and advertising, negotiating, leadership. The effect of multidisciplinary was highly appreciated both by the students and the academic staff and had a powerful impact on motivation with a long-term influence over the participants, unlocking students talents, fostering self-development and self-actualization required in the contemporary education.
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