The article reveals cognitive and discursive potential of the Caspian Sea portrayal in the Russian literary tradition and modern Internet journalism. The research is based on individual works of Russian writers written in different genres, as well as works of domestic journalists, representing an unconventional reception of the picture of the world framed around the Caspian Sea. The paper draws conclusions about the ambivalent meaning of the image of the Caspian Sea, its mythological semantics; it shows the intertextual nature of the image of the Caspian Sea which generates ideas relevant for the author’s reality; it defines the main constitutive concepts creating the worldview characteristic of the Caspian region; and it reveals the spectrum of emotions expressing the individual author’s perception of the image of the Caspian Sea.
In connection with the acceleration of the communication process, the issue of studying a virtual linguistic personality is currently more relevant than ever. The article examines the effectiveness of the use of blogs on the Instagram network of different types in terms of emotional accompaniment and influence of the author on the recipient, as well as the effectiveness of organizing digital discourse space. The emotive component of the pragmatic meaning of "fasting" is the subject of research, the emotive plan is the reason that prompts the author to create a text.
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