This paper aims to present the model of socio-ecological and economic system for the Tula region of the Russian Federation and to make calculations related to the assessment of their state and functioning. The model is compared with the model constructed for the regions of the Central Federal district. We apply the author's methodological toolkit that includes the formation of individual and integrated indicators of the functioning of complex systems, considered as socio-ecological and economic systems. The paper results are as follows: the model is presented with 9 generalized performance indicators, 26 individual performance indicators, 47 factor indicators (state and impact factors) and 4 latent variables using open data from the Federal State Statistics Service of the Russian Federation for 2004-2016. Included is also the analysis of the results.
The adaptation of well-known approaches to the assessment and identification of reserves for improving the productivity of managerial, administrative and other office work due to the changing format and technologies of its implementation as a result of digitalization is considered. A scientific approach to measuring and evaluating the productivity of intellectual labor is proposed based on the method of calculating productivity reserves as a value that depends on the time of organizational and qualification losses. The article shows the specifics of calculating such criteria for assessing labor productivity as possible and maximum productivity, the size of their reserves and the time loss factor for a particular employee or various organizational structures of managerial, administrative or office activities.
The stages of evolutionary formation of digital marketing depending on the concept of the industry, stages of development of marketing and marketing environment are considered. The features of marketing tools (4p) in digital marketing are revealed. New markets of the digital revolution are presented. Digital marketing strategies in industry 4.0 are proposed in accordance with the concept of customized marketing. The features of the development of integrated marketing communications in the digital environment are highlighted. The approach of “service-oriented design” in consumer activity in digital marketing is considered.
The article considers modern models of consumer behavior depending on the market situation in society: models of a rational consumer of the neoclassical school, a model of a socio-economic person, neoinstitutionalism, the doctrine of "libertarian paternalism" and a marketing model of a black box. A method for substantiating consumer behavior based on the concept of marketing experiences is proposed. The behavioral characteristics of people are considered on the example of generations BB, X, Y and Z. It is substantiated that it is the value basis that has formed among representatives of generations BB and Y that continues to have a significant impact on social networks and “opinion leaders”.
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