The article investigates the functional potential and linguistic features of modern hypertext based on the three most popular online services — Live Journal, Twitter, and Instagram. The relevance is due to the need for a profound study of new forms of virtual communication. Special attention is paid to their functions, extralinguistic, and linguistic means of expression, as well as the ability to customize the needs-based communication. The article provides a comparative analysis of the studied online services, defines their primary functions, identifies their similarities and differences in content, the format of information submitted, and the target audience. The paper explores the graphic and spelling, morphological, lexical, stylistic and syntactic features of Twit and Insta posts and LJ blogs. The authors conclude that the linguistic and stylistic features of the analyzed hypertexts directly depend on their functional orientation.
<span lang="EN-GB">The present article is concerned with identifying the linguistic and extralinguistic features of </span><em><span lang="EN-US">Instagram, Twitter, </span></em><span lang="EN-US">and</span><em><span lang="EN-US"> Live Journal</span></em><span lang="EN-GB"> hypertexts, depending on their functional focus. The relevance of the topic is due to the need for a more detailed study of Internet communication from the point of view of functional and stylistic aspects. </span><span lang="EN-US">The study provides a comparative analysis of <em>Instagram, Twitter,</em> and <em>Live Journal</em> online services based on the Russian language material.</span><span lang="EN-GB"> The results are correlated with the questionnaire data on the studied problem. The article discusses graphic, lexical, stylistic, syntactic, and spelling features. The authors conducted a comparative analysis of the hypertexts of <em>Instagram, Twitter,</em> and <em>Live Journal</em> online services in the context of their functions; identified linguistic and extralinguistic features of the hypertext of the services under study; established the relationship between the language of the text and the function implemented. </span><span lang="EN-US">It has been established that all three online services perform, first of all, a communicative function, which is expressed through the use of slang, vernacular, online discourse vocabulary, graphic means, markers of increased emotionality, recreation of a specific accent/dialect, spelling and punctuation violations, incomplete, unextended sentences. Along with the socialization function, <em>Instagram</em> performs the function of self-presentation, for the implementation of which the authors of publications resort to linguistic creativity. Unlike <em>Instagram, Twitter,</em> and <em>Live Journal</em> fulfill a more political function, expressed in stylistic devices such as metaphor, comparison, irony, hyperbole, and repetition. </span><span lang="EN-GB">The results were verified using a questionnaire survey conducted among Russian students</span><span lang="EN-US">.</span>
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