This paper explores the relation between creativity, innovation and new product development in multidisciplinary and multisectoral settings. We claim that the development of innovative products benefits from the generation of a high number of creative ideas. Moreover, we argue that the idea generation process can be particularly fruitful within collaborative multidisciplinary environments, where firms and Science and Technology institutions coexist and cooperate. Our approach draws on existing literature to investigate the creativity and idea generation process within the frame of multisectoral and multidisciplinary cooperation initiatives, involving firms and Science and Technology related institutions. We then call upon our own empirical work to identify conditions favourable to those processes and some issues that affect the fulfilment of the creative potential that exists in multidisciplinary groups.
Este artigo sublinha o potencial das redes de cooperação empresariais na promoção da competitividade regional. A partir do estudo de caso de uma rede de cooperação designada por “Casa do Futuro”, sugerem-se alguns factores de sucesso na criação e consolidação de redes que envolvem universidades e empresas de vários sectores de actividade. O projecto “Casa do Futuro” aborda de forma inovadora a cooperação inter-organizacional, juntando empresas de um leque alargado de actividades industriais ligadas ao metasector da habitação e considera-se que pode ser uma experiência relevante para o desenho de políticas regionais de inovação.
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