Consumer perception of food products is a very complex phenomenon that is influenced by a wide range of characteristics. The major motivation for food science and nutrition should be sensual features, cost/price balance, and consumer health (sufficient/balanced nutrition). However, there are important differences between theory and reality. Food choice is a complex process influenced by a number of factors related to the product, the consumer, and the consumption context. The role of the consumer in determining the market success of a product is of maximum relevance. Consumer perceptions and preferences are in motion and in change. Understanding and analyzing consumers' motivation factors, perception and preferences are important both food industry and also governments. In this study, some of these factors were discussed and aimed to identify them with reasons.
This study was conducted to analyze obtained data by consumer survey about packaged milk as long-life (UHT, ultra-high temperature) and pasteurized fluid milk (PFM). To achieve a 2.83% sampling tolerance, 1222 consumers were interviewed in person, and the data were collected. Although 76.4% of urban consumers (UCs) preferred UHT and PFM, the potential customer rate was 51.1% to 56.9%. In addition, the consumers who identify PFM with negative expression were identified as a high level of 68.4%. The definitions used for UHT can be considered as more neutral. 52.6% of consumers consider that there is a change in the composition of UHT and PFM during the production. The consumer groups (51.3%) thinking that this change is due to the addition of additives stand out. It is possible to assert that the main motivation factor for the negative attitudes of consumers towards UHT and PFM is the distrust of the technology in use.
The group of child consumers differs significantly from other consumer groups due to the effects of individuals other than themselves on their preferences as well as motivation factors of consumers' food choices. In recent years, the effect of the relationship between nutrition and health on food preferences has increased. The effects of this relationship on protectionist consumer approaches towards children are more visible. It can be stated that communication channels, especially social media, increase the level of this effect. Foods, which are frequently preferred by child consumers due to their taste and pleasure but contain high calorie value and high sugar levels associated with obesity; are among the foods that are frequently discussed. This situation increases the concern of parents about these foods. In this study, consumption characteristics of sugar and confectionery products and potential alternatives to these products are discussed with the aim of due diligence and seeking solutions. It is important to carry out awareness-raising activities on sugar and sugar products not only for children but also for all socioeconomic and age groups, and to develop policies and strategies for this purpose. Computer game-based consumer awareness studies can be used for sugar and confectionery products and for a lively lifestyle in order to provide fast and direct awareness to children. However, first, it is recommended to elaborate due diligence in order to determine the quality and quantity of information and awareness, to identify possible solution proposals with the participation of all stakeholders and to conduct pilot practices based on recommendations. It may be more beneficial to carry out these activities for a specific product and consumer groups rather than the general nutrition and consumer group.
Türkiye genelindeki kentli tüketicileri % 2.83'lük örneklem hata payı ile yansıtacak nitelik ve dizayna sahip olması nedeni ile bir ilk olma özelliğine sahip bu çalışma yüz-yüze görüşme tekniği kullanılarak hane ve iş yerlerinde tabakalandırılmış tesadüfî örnekleme yöntemi ile belirlenmiş tüketicilerin (n=1222) genetik modifikasyon (GM) ve GM gıdalar hakkında tutumlarının belirlenmesine yönelik gerçekleştirilmiştir. Elde edilen veriler sosyo-ekonomik statü (SES), yaş ve cinsiyet kırılımları gözönünde tutularak incelenmiştir. Ekonomik olarak GM ve GM gıdaların yararları olabileceğini düşünmekle birlikte, özellikle beşli likert sistemine uygun hazırlanmış ifadelerde tüketici sağlığı, çevre ve biyolojik çeşitlilik kaynaklı kaygılardan dolayı negatif tutum ve algı belirlenmiştir. Tüketicilerin tutumları genel olarak yaş ve cinsiyet gruplarında değişim göstermemekle birlikte, özellikle de SES grubu olmak üzere alt grupların daha üst gruplara göre GM ve GM gıdalara karşı göreceli olarak daha ılımlı bir yaklaşıma sahip oldukları belirlenmiştir.
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