Purpose Recognising the importance of universities in the achievement of social and global objectives, this paper aims to study the relevance of the global reporting initiative (GRI) methodology for reporting University Social Responsibility (USR) activities, taking into account the specificity of higher education institutions (HEI). Design/methodology/approach After a review of the literature and background, the European HEI reports prepared according to the latest version of GRI standards are selected and a comparative study is carried out. The analysis focusses on comparing to what extent the standards are responding to the information needs generated in the field of higher education. Findings General issues, common to all types of organisations, are adequately reported by HEIs, but difficulties are encountered in integrating a vision that incorporates the role of their missions in standards related to economic, social and environmental aspects. Research limitations/implications There are few GRI reports with this format and further research is encouraged as the number of reports increase. So far, major limitations have been found by HEIs to account for their societal missions when using the GRI. Practical implications The debates on USR are promoting an increase in the number of reports on sustainability. This paper provides some examples of the use of disclosures that can be adapted in this context, to move towards the systematisation of these practices. Originality/value This is, to the authors’ knowledge, the first comparative study on the application of GRI to sustainability reports at a European level, focussing on the adequacy between disclosures and missions.
Las técnicas de valoración de empresas se centran en aspectos económico-financieros, que no resultan suficientes para las entidades no lucrativas, cuyas prioridades se asocian a la consecución de un interés general. Hasta ahora, diversas técnicas de contabilidad social como el Valor Social Integrado (VSI) han servido para reflejar estas inquietudes en las entidades no lucrativas. En este artículo, utilizando un museo como caso ilustrativo, se va a demostrar cómo es posible la valoración de las entidades no lucrativas utilizando la contabilidad social, y aprovechando al tiempo (de forma adaptada) las bases de las técnicas de valoración de empresas. Los principales resultados demuestran, en primer lugar, que el Valor Social Integrado es una variable monetizable, y por tanto útil y sencilla para realizar valoraciones de entidades. Aunque esta variable puede ser utilizada para todo tipo de organizaciones, para las no lucrativas es esencial ya que permite la comparación de su dimensión social, más acorde con su propósito como entidades. La principal contribución consiste en demostrar que es posible calcular el Valor Social Esperado (VSE, mediante la proyección y actualización de VSI) para valorar entidades de todo tipo. Esto tiene también implicaciones en las teorías relacionadas con la valoración de empresas, que podrán tener en cuenta variables más allá de las meramente económicas o transaccionales, y adaptarse a las situaciones actuales donde lo social es una variable más a valorar por parte de los decisores, tanto estratégicos, institucionales, como inversionistas.
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