Introduction. The article presents the results of the analysis of the lexical and symbolic representation of the image of the Republic of Mordovia by the population of the region. Such study of the components of the ethno-cultural image of the Republic is based on the results of a sociological survey which was conducted for the first time. Materials and Methods. The research material was compiled from the data of the sociological survey “’Identification of brands of the Republic of Mordovia”, conducted in March – April 2022 among the residents of the Republic, as well as among the representatives of the target group, which included the employees of cultural institutions. The method of collecting information was an online survey (CAWI) carried out on the Google Forms platform. The cluster analysis by the k-means method was used to analyze the obtained data. Results and Discussion. Based on the cluster analysis, two groups of respondents were identified: those who perceive the region positively and those who evaluate it negatively. The reference points of the positive perception of the Republic were the lexemes friendly, own, hospitable, and the negative – poor. To define modern Mordovia, the respondents most often chose such evaluation lexemes as hospitable, friendly, own, conflict-free, cultural, sunny, open. The symbolic image of the region for the majority of the respondents is associated with the coat of arms of the region, the fox, the self-designation region 13, the birch and Mastorava, the goddess of the Earth. Conclusion. The results of the sociological survey revealed the predominance of positively colored lexemes of the respondentsʼ responses, which serve to characterize the region and its inhabitants. Mordovia is most often correlated with officially approved symbols of the territory and its self-designation, as well as with the images personifying such parameters of Mordovian mythology as fertility and the femininity.
The purpose of the article is to study the anxiety and fears expressed by users of local Internet communities of the VKontakte social network during the first wave of the coronavirus pandemic. The collection of primary sociological information was carried out using the content analysis procedure. The article presents the results of a qualitative analysis of the context of the use of the keyword "coronavirus". The manifestation of anxiety among community subscribers varied over the study period. At the first stage (the stage of denial), users of the social network doubted the reality of the impending danger. At the next stage (comprehension), there was an understanding of the seriousness of the situation. Awareness of the impending danger comes with the appearance of regular news about the statistics of morbidity and mortality among the inhabitants of the region. Lockdown, restrictive measures and information pressure of the media, seeking to correct the habitual behavior of people, led to the formation of collective fears among the population. The representation of medical and informational fears prevailed. The third stage (routinization) is characterized by a gradual decrease in the mention of the keyword and predominantly practice-oriented comments. A decline in the number of messages from users describing information and medical fears was recorded, at the same time, their anxiety about the economic consequences of the pandemic was revealed. Once the amount of information consumed is comparable to the daily experience of a person, the anxiety caused by the spread of the coronavirus pandemic decreases.
Nowadays, the city with its unique local and historical features is placed into the focus of the modern urban media. Media text verbalizes the results of a person’s subjective perception of the surrounding urban space and represents the identity of the city. The purpose of this article is to identify the representation of the «urban identity» concept in the media of the Republic of Mordovia — both in city and republican newspapers and social networks. The authors conducted content analysis of the articles published in city newspapers and the comments to the posts of local Internet communities regarding their ideas about the city. Analysis of the print media deduced that the municipal authorities realize the urgency of the urban identity formation under the competition for human, informational and economic resources. The editorial boards of newspapers do a lot to create a positive image of the city. Local urban Internet communities, which has recently appeared in the regional media space, have a powerful influence on public opinion. Their communication is built mainly around the private problems of everyday urban life and is accompanied by negative evaluation of those. It was established that active discussion of problems leads to active post-discussion, post-provocation, post-hype, post-photography, post – criticism of the authorities, post – dialogue with a representative of the authorities, post – question and post-game. There is an asymmetry in the representation of the city image created, on the one hand, by the print media, and, on the other hand, by the participants in the Internet communities. The study identified the markers that can be significant for the citizens. It also detected the dependence of the construction of the Mordovia’s cities identity and its representation and the communicative practices of the urban population.
Пакшина И. А.Исследование городской идентичности в интернет-сообществах (по результатам качественного анализа)Научный центр социально-экономического мониторинга ул. Б. Хмельницкого, 39а, г. Саранск, Республика Мордовия, 430005, Россия
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