This paper examines how an individual's moral norms and demographic characteristics interact with the standard 'Theory of Planned Behavior' predictors (Attitude; Subjective Norms; and, Perceived Behavioral Control (PBC)) in explaining the intention to recycle (RI). Our data originates from an empirical research of Greek citizens conducted in Autumn 2013 (N =293). Through structural equation modeling, we find that PBC is consistently the most important predictor of RI. Moral Norms have a larger effect on RI than Attitude while their influence is primarily direct. On the contrary, demographic characteristics were found to be statistically non significant predictors of RI, similarly to Subjective Norms.
Reducing global emissions will require a global cosmopolitan culture built from detailed attention to conflicting national climate change frames (interpretations) in media discourse. The authors analyze the global field of media climate change discourse using 17 diverse cases and 131 frames. They find four main conflicting dimensions of difference: validity of climate science, scale of ecological risk, scale of climate politics, and support for mitigation policy. These dimensions yield four clusters of cases producing a fractured global field. Positive values on the dimensions show modest association with emissions reductions. Data-mining media research is needed to determine trends in this global field.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.