Search engine optimization of e-shops by using onsite optimization factors is an important part of the search engine marketing process and in particular of SEO category. Onsite optimization process is used by e-shops to improve their ranking in search engine results. Onsite optimization techniques convert and upgrade e-shops, make them more competitive and increase the chances of attracting internet users and converting leads into customers. This study focuses on the appropriate factors to be carried out within webpages code and content management systems of e-shops in order each webpage to achieve higher ranking position on search engine result pages. Search engine optimization is a major pillar of digital marketing and in this context the paper reveal and underline all important factors any e-shop has to implement so as to take viable ranking position on search engine results which lead to visiting of appropriate target groups and convert them into customers. In this paper researchers defined the term onsite optimization, explains its role in the ranking of search engines, reviewed previous studies on using techniques onsite optimization and stated recommendations for better use of these factors. The literature review indicated that the effective implement of onsite optimization improves overall search engine optimization strategy of e-shop which reflects higher ranking position and better cash flows.
The most popular genres in the documentary film theory today are the ones proposed by Bill Nichols (2010) who introduced six modes of representation: poetic, expository, participatory, observational, reflexive, and performative. These six modes “establish a loose framework of affiliation within which individuals may work; they set up conventions that a given film may adopt; and they provide specific expectations viewers anticipate having fulfilled”. However, is this division capable to cover all the elements of a documentary film and therefore construct fixed categories that can serve all the needs of theorists, practitioners and audience? This paper will support that the genre classification by Bill Nichols is only based on representation and its relation with the voice of the narrator. However, there are several other issues within the documentary film that may lead to other classifications. To name some of them, the theme and the subject of the documentary, the narrative structure and the actuality depicted. In such a way, a full table of documentary genres will be provided at the end of the paper, which will cover all the aspects of this type of film.
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