The paper explores the relationship between family businesses (FB), communities of practice (CoP), and entrepreneurship education in the context of the knowledge production and sharing within and between these communities. The relationship between these three spheres of knowledge is presented from a transdisciplinary point of view. The contextual legitimacy identifies the communicational channels between the fields of family businesses and the communities of practice and entrepreneurial education in a transdisciplinary generative synergistic context. The notion of CoP suggests that organizational community boundaries do not correspond with typical functional boundaries, including practice - and person - based networks, while family businesses underlie the necessity of sustainable business education which can be achieved through collaborative interaction in a creative entrepreneurial framework. The paper proposes to find the common ground of the three fields of knowledge and the way these points develop new knowledge windows towards a new entrepreneurial understanding of life, and generating new alternatives.

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To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

In this paper a novel approach on knowledge integration in presented in the context of the knowledge-based society/economy (KBS/E). What this paper brings new is the transdisciplinary integrative approach of the knowledge through the “conceptual knowledge space” as a potentiality, and the “practical transdisciplinary knowledge space”, as actuality, with the transition between them through the included middle. Are introduced some of the most important practical educational environmental transdisciplinary conceptual and applied spaces, as innovative groundbreaking clusters that foster the origination, transfer and implementation of knowledge in the process of achieving sustainable development of the continuously integrative society. The University is considered the most appropriate space for this transdisciplinary approach of knowledge achievement, being a natural habitat of the synergistic integration of education, research and industry, and with its adaptability and adequateness in the knowledge economy space. University should become an open space in a reconfiguration in a integration of a highrequired degree with breadth profile competence in the integrated fields of different disciplines, with the need to have a depth profile of the knowledge in research on particular cognitive field. A new redefined mission of university by collaborating with industry should be linked to a redefinition of the role of the research in universities in the knowledge based society/economy.

The addition of Generation Z/Centennials to the workplace landscape will bring about new challenges for the management of any organization. To tackle the changing work environment and workforce, we conducted a survey-based empirical exploratory study among students in economics from two universities located in the western part of Romania. Our study proposes an alternative view of the motivational potential, including the feeling of belonging to an organization in work settings. The aim was to explore the potential for the feeling of belonging to play the role of mediator between four distinct career attitudes and the turnover intention in the specific case of Romanian Generation Z members. Additionally, we investigated which variables are significant predictors for the feeling of belonging to an organization. The results indicate that is efficient to invest in creating belongingness for those Generation Z members inclined towards making moves between jobs and organizations (OMPA), for those who present the mental capacity to be mobile (BMA) and for those who can be adaptive in terms of performance and learning demands (SDA). For those Romanian Generation Z members who use their internal values to provide guidance and measure for success, including the feeling of belonging to an organization in work settings seems to be inefficient.