Sustainability has become a priority in the last decades. If we consider rural regions, agritourism, an activity strongly related to local communities, represents an opportunity to ensure the sustainability of rural settlements and of the environment, and at the same time an innovative and diversifying possibility for the economic support of rural settlements. Many studies have shown that the sustainability trend of the current period can be achieved by combining rural and local resources and traditional products specific to the rural regions with tourist activities, the challenge being the revitalization of rural economy. A large number of Romanian mountain rural regions can provide opportunities for sustaining agritourism activity; some of them may succeed to capitalize on the niche characteristic of agritourism, and through appropriate and effective strategies to move from the pioneering stage to an economically and socially valuable chance for improving the living conditions from rural area and finally to ensure sustainable development of rural communities. This paper begins from the importance of agritourism for rural regions. It aims at identifying the current situation of the agritourism activity in three regions and at developing proposals that are based strictly on the specific needs of the regions. In our opinion, the implementation of these specific actions would represent future challenges and at the same time ways of supporting the sustainable development of agritourism activities and of local settlements.
The debates regarding sustaining the rural world by improving the quality of life are numerous; one of the proposals being agritourism activity. This activity can be a “smart chance” for the sustainability of the mountain rural environment, because it has a multiplier effect on some important parts of economic and social life of the community. For instance, it can be an ally of agriculture, ensuring a diversification alternative for farms, an alternative for local guesthouses to capitalize their own local products, while ensuring the opportunity to obtain additional/complementary income, a possibility of adjusting the depopulation phenomenon and the abandonment of old houses and lands, at the same time offering a pleasant activity/alternative, especially for young people. In this context, the purpose followed in the paper is oriented through the transposition of agritourism activity into a “smart chance” for ensuring rural mountain sustainability. Being simultaneously an innovative and diversifying alternative, it is an actual one that starts from the study of two areas which are similar in terms of tourist potential. However, the approach is a different one, especially regarding the combination of agricultural resources with those specific to the rural way of life, and it also follows a different degree of development. Our scientific approach aims to present some aspects from the two areas, to achieve a general image of tourism potential, to identify how the agritourism activity is seen by those directly involved in its implementation, to point out some aspects due to which agritourism activity can be considered as a “smart chance” while bringing multiple benefits, and to ensure the sustainability of rural mountain areas by playing a vital role in the transition towards a more sustainable future.
The agritourism activity can be a characteristic reality of the present, considering rural area’s sustainability, being at the same time a business reality for rural entrepreneurs and a “must have” for rural communities that have tourism potential. It is a form of tourism, through which the tourist can receive a qualitative product at a reasonable price, but also a field that can ensure sustainable development over time, being at the same time environmentally friendly. The purpose of this scientific paper is to identify the aspects that make agritourism “a possible business reality of the moment”, for Romanian rural area’s sustainability. We take into account the following areas: Bran-Moieciu area—considered “the oldest” in terms of agritourism experience, and Apuseni Mountains area, with a great inclination and potential for this activity. The study conducted for these two areas is focused on several aspects: the degree of involvement in agritourism activities, considering the number of years and managerial experience, the analysis of the types of activities/experiences offered by agritourism structures, the identification of the main reasons/motivations for the orientation towards agritourism and the manner in which this field is perceived. Aspects related to the marketing-finance part of the agritourism business are also taken into account: customers, distribution channels, financial sources, shortcomings observed by agritourism business owners and possible action directions so as to improve the activity/agritourism product. Agritourism may be “a possible business reality of the moment” for the studied areas and not only, but in the future, the entrepreneur/farmer must be constantly updated because of the changing situations that appear on the market, be able to make sustainable decisions for his/her own business, which in the future will ensure its viability and obviously its long-term profitability and development, and in the same time rural area’s sustainability.
The Metabolic Food Waste MFW (kg of food) first developed in 2016 as a new indicator by Serafini and Toti, indicates the amount of food consumed above the nutritional requirements, and the impact of this overconsumption on the environment. It is necessary to identify the causes and to develop potential methods to prevent and reduce MFW, at the same time as increasing consumer awareness about unsustainable diets and changing diet habits towards more environmentally conscious consumption patterns. This study was conducted by collecting and analysing existing reports and studies regarding nutritional requirements, consumer behaviour related to food consumption and food waste, environmental impacts of food waste, and the concept of Metabolic Food Waste. The process of data collection involved searching the studies available online, using keywords related to the subject of MFW and overconsumption. The references in the initial studies consulted were also analysed in order to further identify new data relevant to overconsumption and MFW. The materials studied and analysed related to the environmental impact of MFW were published by E. Toti and M. Serafini in 2016 and 2019; additionally, in order to understand the causes of overconsumption numerous studies were reviewed regarding consumer behaviour, the relationship between economic development and overconsumption, mental health and dietary habits, physical context and dietary habits, genetic predisposition, also childhood and early adulthood environment. By analysing and corroborating external data available for food waste, nutritional requirements, and the environmental impact of food waste and consumer behaviour, we identified as primary causes for MFW the lack of nutritional education and little understanding of the nutritional requirements amongst all categories of consumers, poor access to appropriate food resources or reduced availability of fresh produced food. We conclude that for the quantification of the negative impact of MFW on both the environment and human health we need decisive action to raise consumer awareness for healthy and sustainable diets, together with a uniform worldwide distribution system for nutritious food.
In our days consumers are interested and visibly reoriented towards natural/local/organic products. Starting from this specificity, the development of rural tourism can come as a possible sustainable response to be implemented in many of the rural areas, such an example being the Moieciu area subject to our analysis. The main objective of this paper is to achieve an analysis of rural tourism activity’s development stage from Moieciu area, from the tourist’s perspective, using case study method and as “main tool of research” the questionnaire. Thus, several research-oriented goals followed are: establishing the arguments for practicing tourism in rural areas; describing the development of Bran-Moieciu area from economic, agricultural and tourist point of view; identifying the reasons for which Moieciu area is a place where tourism can ensure sustainable development. The measure of appreciation of this area by the tourist is analyzed through a face-to-face questionnaire, having as purpose to identify: the capitalization level of local resources through rural tourism activities; the extent to which local resources are present in the product consumed by tourists; the satisfaction degree and expectations regarding the tourist product; the connection between tourism and area development in terms of satisfaction. Based on the information obtained some proposals/possible directions will be proposed to transform the area into “a possible model of sustainable rural tourism development”.
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