During a time of increasing competition in the tourism sector and growing demand for new tourism products, all stakeholders must more actively utilise non-traditional tourism resources. The film industry certainly counts as one of them. Although film-induced tourism has become quite popular round the world and maintains significant influence, these developments and research into this area have not gained enough attention in Latvia. The objective of this research is to examine the film industry as a tourism resource based on an analysis of the available public information on film production locations, related promotions for tourists in Latvia and the interest and experience of the general public in these types of tourist attractions. The results of the research prove the potential of the film industry, the existence of certain pieces of groundwork and at the same time the moderate interest of potential clients in engaging these resources and adding to Latvia’s tourist turnover.
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