An individual's employer can be a strong authority within an influential milieu. This chapter examines the impact employers committed to Corporate Social Responsibility (CSR) can have on their staff, as measured by the type and extent of Pro-Environmental Behaviors (PEBs) practiced by staff at work and at home. Empowered internal stakeholders self-report that they adopt pro-environmental behaviors at work, find that they become habits, and report that they pass these new behaviors on to their family and members of the community. Tracking the development and diffusion of PEBs demonstrates the efficacy of CSR in action, confirming the workplace as an important leverage point that governments, businesses, and NGOs can use to encourage rapid social change.
Our aim is to examine intractability in relation to processes of change. Drawing upon data gathered from workshops, documentary sources and follow-up interviews, we identify an apparent contradiction between accounts of the self as change-oriented and subsequent inaction. We argue that the dominant metaphor typically used to explain such contradictions -barriers to changeprovides an inadequate characterization of change inactivity. We present an alternative way of thinking about change in which the issue of self-identity is central. In particular, we argue that the very way that expressly change-oriented participants protected their self-identity was (ironically) itself an impediment to change. Finally, we offer an alternative to the barrier metaphor -the swampy lowland -as a way of conceptualizing apparent intractability in change-oriented situations.
An individual's employer can be a strong authority within an influential milieu. This chapter examines the impact employers committed to Corporate Social Responsibility (CSR) can have on their staff, as measured by the type and extent of Pro-Environmental Behaviors (PEBs) practiced by staff at work and at home. Empowered internal stakeholders self-report that they adopt pro-environmental behaviors at work, find that they become habits, and report that they pass these new behaviors on to their family and members of the community. Tracking the development and diffusion of PEBs demonstrates the efficacy of CSR in action, confirming the workplace as an important leverage point that governments, businesses, and NGOs can use to encourage rapid social change.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.