This study uses framing theory to analyze 38 studies on industry actors' climate change communication between 1990 and 2010. It identifies three consecutive phases, each characterized by one dominant master frame: in the early and mid-1990s the US fossil fuel and coal industry pushed the frame of scientific uncertainty. With the rundown to the Kyoto negotiations in 1997, the strategy shifted toward the socioeconomic consequences of mandatory emission reductions, particularly in the USA and Australia. At the same time, European industry actors started to promote industrial leadership in a climate protection, which today dominates across all the world regions. The study discusses potential triggers for the regional differences as well as the implications for further research
The relation between science and the media has recently been termed a medialization of science. The respective literature argues that interaction of scientists with the media and journalists as well as scientists' adaptation to media criteria has increased. This article analyzes whether German climate scientists are indeed "medialized." The results of a survey among 1,130 scientists suggest that medialization phenomena exist in climate science but that they differ significantly among different subgroups. While media interactions are more common for high-ranking scientists, an adaptation to media criteria is more typical for scientists with less experience
Purpose -The purpose of this paper is to use expert interviews with communication managers of the German energy industry to analyze the strategic aims and challenges of consumer campaigns as a relatively new phenomenon in German public affairs management. The analysis is based on structuration theory, which is used as a theoretical framework. This framework helps to conceptualize the different logics of action within non-public and public paths of public affairs management, their stakeholders and respective instruments. Design/methodology/approach -Expert interviews with German public affairs managers from multinational and regional energy corporations as well as industry associations were conducted regarding their communication in the context of climate regulation. Based on this data, the study reconstructs manager's strategic considerations about why to engage in consumer campaigns, and analyses the challenges they see with them, and the strategies they employ to handle these. Findings -Managers perceive the importance of the public path of regulative intervention as growing along with a strong media orientation of political authorities. Against this backdrop they describe the bypassing of critical journalists and the engaging of critical individuals and minorities as the strategic aims of consumer campaigns. They portray a lack of credibility as the main challenge of such campaignsand relativising the corporation's societal efforts as well as allowing public critique as most promising strategies to handle this challenge. Originality/value -The contribution of the study is twofold: first, it adds to the scientific analysis of consumer campaigns as a rather new phenomenon in German public affairs management. Second, practitioners may utilize the results as impulses for their own communicative strategies in the context of public affairs management.
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