This paper examines the racialisation and gendering of a collective subject described as 'Middle Eastern or Muslim' in the US media in the aftermath of 9/11. It examines how this category came to be visible and prominent through the workings of disciplinary power and forms of governmentality through the binary of freedom and unfreedom, necropolitics and the politics of security and freedom. Multiculturalism in the US, as it was articulated in consumer culture through the national spectacle of the flag, emerged as an example of this new form of governmentality that is both regulative and productive of American nationalism and transnationalism.
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