In contrast to other areas of art, the emergence of design took place in the conditions of accelerated industrialization. In this sense, it is emphasized that it belongs to industrial art. At the end of the 19th century, the conditions created in different countries of Western Europe gave a boost to the development of design on a scientific - theoretical basis. At this time, the original theories of design appeared. The long-term development of this work became even more enriched by the activities of the alliance and the school, such as the German Verkbund, the German Bauhaus and the Soviet VHUTEMAS. In modern terms, design has become the main driving force of socio-cultural development of society. The presented material discusses the role of design in solving the task of creating the object (product) and their formation. In a broad sense, the two most important factors in this direction are the main – functionalism and aesthetic principles. The model analyzes the problem of maximum accounting utilitarian-functional indicators, the relationship between content and form.
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