Objective - The Pulau Merah Beach is the most beautiful beach and enjoys number one ranking from the other seven beaches. The unique beach of Pulau Merah in Banyuwangi is so popular among the people of East Java, it is also one of the destinations favored by foreign tourists, particularly for surfing. The Pulau Merah Beach is uniquely placed in a small hill located close to the shoreline. The Pulau Merah beach has a 200-meter-high hill and this reddish color causes the beach to be known as the Pulau Merah Beach. This study aims to determine the partial and simultaneous effects of tourist attraction, accessibility, and amenities on tourist loyalty on the Pulau Merah beaches. Methodology/Technique - This research is a quantitative study. The sample includes 80 tourists visiting Pulau Merah Beach. The data is analyzed using a multiple regression analysis with the SPSS Program. Findings - The results of the study show that tourist attraction, accessibility, and amenities have a significant, partial and simultaneous effect on tourist loyalty. Novelty - Attractiveness, accessibility, and amenities have a significant influence on the satisfaction of tourists. Type of Paper: Empirical Keywords: Attraction; Accessibility; Amenities; Tourist Loyalty; Pulau Merah Beach. JEL Classification: Z3, Z32, Z39.
The marketing strategy phenomenon improves significantly, narrowing from a general to a specific cultural ethnicity base and from variable to dimension analysis. This study examines the impact of culture, brand image and price on buying decisions. The study population comprised retail consumers in the sampled area of Situbondo, East Java, Indonesia. A multi-stage sampling technique was used to derive a sample of 112 respondents as a primary data source – descriptive statistics allows for the demographic characteristics of retail consumers in East Java, Indonesia. Surprisingly, the data showed that gender involvement in buyer decision-making was dominant. Most retail customers were identified as private-sector employees and indicated for higher income earners. Responses were then analyzed using multiple linear regressions to answer the research hypotheses. The results showed that Hofstede’s culture dimension and the brand image and price significantly affected consumer buying decisions at retail stores in East Java, Indonesia. Regarding the strength of Islamic culture in East Java, price was the primary consideration in buying decisions. Further research, preferably using ethnographic approaches with an emphasis on qualitative research, is needed to investigate the implications of these relationships. AcknowledgmentWe would like to thank the Research Centre (LP2M) of University of Jember, East Java, Indonesia, for their support and funding. We also want to thank Rusdiyanto, a Ph.D. student from the Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia, for his helpful discussions and contributions.
This study aims to determine the effect of product image and product attributes on customer satisfaction and loyalty of CIMB Niaga Xtra savings at CIMB Niaga Situbondo. The population in this study is the owner of the savings account of CIMB Niaga Xtra until March 2017 with the number of customers reached 152 accounts. Sampling technique used is a non-probability sampling technique that is by accidental sampling. Data analysis method used is Structural Equation Modeling (SEM) analysis. The results showed that product image, product attribute significantly influence customer satisfaction of Bank CIMB Niaga Situbondo. The product image has no significant effect on customer loyalty of Bank CIMB Niaga Situbondo. Product attribute significantly influences customer loyalty of Bank CIMB Niaga Situbondo. Customer satisfaction has a significant effect on customer loyalty of Bank CIMB Niaga Situbondo.
This study aims to determine the effect of tourism product components consisting of attraction, facilities, and accessibility to satisfying quality of tourism services and tourist loyalty in the Regional Office of Jember East Java Province. Objects in the study were conducted at Papuma Beach in Jember Regency, Pulau Merah Beach in Banyuwangi Regency, and White Sand Beach in Situbondo Regency. The sampling technique used purposive sampling and accidental sampling with a sample of 102 respondents. The analytical tool used is path analysis (path analysis) using the help of SPSS Software. The results showed that the beach attractiveness variables and facilities had an influence on tourist loyalty variables both directly and indirectly through the variable Satisfying Quality of Tourism Services. Coastal attractiveness has the greatest indirect influence on tourist loyalty through Satisfying Quality of Tourism Services. This illustrates that the management of good coastal attractiveness in the tourism industry will encourage an increase in Satisfying Quality of Tourism Services which will ultimately encourage increased tourist loyalty. The results of the total influence were obtained that beach facilities had the greatest total influence on tourist loyalty. The results of this study contributed to the management of coastal tourism in the Regional Office of Jember, especially Papuma Beach in Jember Regency, Pulau Merah Beach in Banyuwangi Regency, and Pasir Putih Beach in Situbondo Regency, that the tourism industry should manage tourism product components in terms of maximum service quality, because it will have an impact on tourist satisfaction and loyalty.
This study aimed to test the influence of organizational climate, fatigue, stress and motivation on the performance of lecturers in STIE Widya Gama Lumajang. Likewise to know which variable between organizational climate, job burnout, stress and motivation that has dominant influence on the performance of STIE Widya Gama Lecturer in Lumajang. So, it can be used as reference materials for research in the field of human resource management, especially for improving the performance of lecturers. Based on the analysis of each variable has fulfilled a standard rate of 5% significance. Therefore, the results also showed the Organization Climate should be developed so that the leader is able to provide a conducive climate of organizational effectiveness communication policy level and the level of participation of lecturer has been good. As for variable of motivation identifies the average lecturer’s needs provided by STIE Widya Gama Lumajang is still less for daily needs while the performance of lecturers have not been able to utilize the time as well as if there is a time that is loose and loose so that the utilization of time in work cannot be used maximally. And what needs to be noted is that the issue of devotion to society needs to be clearly defined and well organized.
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