Synthesis Lectures on Information Concepts, Retrieval, and Services publishes short books on topics pertaining to information science and applications of technology to information discovery, production, distribution, and management. Potential topics include: data models, indexing theory and algorithms, classification, information architecture, information economics, privacy and identity, scholarly communication, bibliometrics and webometrics, personal information management, human information behavior, digital libraries, archives and preservation, cultural informatics, information retrieval evaluation, data fusion, relevance feedback, recommendation systems, question answering, natural language processing for retrieval, text summarization, multimedia retrieval, multilingual retrieval, and exploratory search. ABSTRACTWith the rapid growth of web search in recent years the problem of modeling its users has started to attract more and more attention of the information retrieval community. is has several motivations. By building a model of user behavior we are essentially developing a better understanding of a user, which ultimately helps us to deliver a better search experience. A model of user behavior can also be used as a predictive device for non-observed items such as document relevance, which makes it useful for improving search result ranking. Finally, in many situations experimenting with real users is just infeasible and hence user simulations based on accurate models play an essential role in understanding the implications of algorithmic changes to search engine results or presentation changes to the search engine result page.In this survey we summarize advances in modeling user click behavior on a web search engine result page. We present simple click models as well as more complex models aimed at capturing non-trivial user behavior patterns on modern search engine result pages. We discuss how these models compare to each other, what challenges they have, and what ways there are to address these challenges. We also study the problem of evaluating click models and discuss the main applications of click models.
A neural click model for web searchBorisov, A.; Markov, I.; de Rijke, M.; Serdyukov, P. General rightsIt is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). Disclaimer/Complaints regulationsIf you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library: http://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible. ABSTRACTUnderstanding user browsing behavior in web search is key to improving web search effectiveness. Many click models have been proposed to explain or predict user clicks on search engine results. They are based on the probabilistic graphical model (PGM) framework, in which user behavior is represented as a sequence of observable and hidden events. The PGM framework provides a mathematically solid way to reason about a set of events given some information about other events. But the structure of the dependencies between the events has to be set manually. Different click models use different hand-crafted sets of dependencies.We propose an alternative based on the idea of distributed representations: to represent the user's information need and the information available to the user with a vector state. The components of the vector state are learned to represent concepts that are useful for modeling user behavior. And user behavior is modeled as a sequence of vector states associated with a query session: the vector state is initialized with a query, and then iteratively updated based on information about interactions with the search engine results. This approach allows us to directly understand user browsing behavior from click-through data, i.e., without the need for a predefined set of rules as is customary for PGM-based click models.We illustrate our approach using a set of neural click models. Our experimental results show that the neural click model that uses the same training data as traditional PGM-based click models, has better performance on the click prediction task (i.e., predicting user click on search engine results) and the relevance prediction task (i.e., ranking documents by their relevance to a query). An analysis of the best performing neural click model shows that it learns similar concepts to those used in traditional click models, and that it also learns other concepts that cannot be designed manually.
In counterfactual learning to rank (CLTR) user interactions are used as a source of supervision. Since user interactions come with bias, an important focus of research in this field lies in developing methods to correct for the bias of interactions. Inverse propensity scoring (IPS) is a popular method suitable for correcting position bias. Affine correction (AC) is a generalization of IPS that corrects for position bias and trust bias. IPS and AC provably remove bias, conditioned on an accurate estimation of the bias parameters. Estimating the bias parameters, in turn, requires an accurate estimation of the relevance probabilities. This cyclic dependency introduces practical limitations in terms of sensitivity, convergence and efficiency.We propose a new correction method for position and trust bias in CLTR in which, unlike the existing methods, the correction does not rely on relevance estimation. Our proposed method, mixturebased correction (MBC), is based on the assumption that the distribution of the click-through rates over the items being ranked is a mixture of two distributions: the distribution of click-through rates for relevant items and the distribution of click-through rates for non-relevant items. We prove that our method is unbiased. The validity of our proof is not conditioned on accurate bias parameter estimation. Our experiments show that MBC, when used in different bias settings and accompanied by different learning to rank algorithms, outperforms AC, the state-of-the-art method for correcting position and trust bias, in some settings, while performing on par in other settings. Furthermore, MBC is orders of magnitude more efficient than AC in terms of the training time.
Getting a better understanding of user behavior is important for advancing information retrieval systems. Existing work focuses on modeling and predicting single interaction events, such as clicks. In this paper, we for the first time focus on modeling and predicting sequences of interaction events. And in particular, sequences of clicks.We formulate the problem of click sequence prediction and propose a click sequence model (CSM) that aims to predict the order in which a user will interact with search engine results. CSM is based on a neural network that follows the encoder-decoder architecture. The encoder computes contextual embeddings of the results. The decoder predicts the sequence of positions of the clicked results. It uses an attention mechanism to extract necessary information about the results at each timestep. We optimize the parameters of CSM by maximizing the likelihood of observed click sequences.We test the effectiveness of CSM on three new tasks: (i) predicting click sequences, (ii) predicting the number of clicks, and (iii) predicting whether or not a user will interact with the results in the order these results are presented on a search engine result page (SERP). Also, we show that CSM achieves state-of-the-art results on a standard click prediction task, where the goal is to predict an unordered set of results a user will click on. CCS CONCEPTS• Information systems → Users and interactive retrieval; KEYWORDS Click model, User behavior, Web search ACM Reference Format: Alexey Borisov, Martijn Wardenaar, Ilya Markov, and Maarten de Rijke. 2018.
A context-aware time model for web search Borisov, A.; Markov, I.; de Rijke, M.; Serdyukov, P. General rightsIt is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). Disclaimer/Complaints regulationsIf you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library: http://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible. ABSTRACTIn web search, information about times between user actions has been shown to be a good indicator of users' satisfaction with the search results. Existing work uses the mean values of the observed times, or fits probability distributions to the observed times. This implies a context-independence assumption that the time elapsed between a pair of user actions does not depend on the context, in which the first action takes place. We validate this assumption using logs of a commercial web search engine and discover that it does not always hold. For between 37% to 80% of queryresult pairs, depending on the number of observations, the distributions of click dwell times have statistically significant differences in query sessions for which a given result (i) is the first item to be clicked and (ii) is not the first. To account for this context bias effect, we propose a context-aware time model (CATM). The CATM allows us(i) to predict times between user actions in contexts, in which these actions were not observed, and (ii) to compute contextindependent estimates of the times by predicting them in predefined contexts. Our experimental results show that the CATM provides better means than existing methods to predict and interpret times between user actions.
We briefly report on the four shared tasks organized as part of the PAN 2020 evaluation lab on digital text forensics and authorship analysis. Each tasks is introduced, motivated, and the results obtained are presented. Altogether, the four tasks attracted 228 registrations, yielding 82 successful submissions. This, and the fact that we continue to invite the submissions of software rather than its run output using the TIRA experimentation platform, marks for a good start into the second decade of PAN evaluations labs.
We introduce a lexical resource for preprocessing social media data. We show that a neural network-based feature representation is enhanced by using this resource. We conducted experiments on the PAN 2015 and PAN 2016 author profiling corpora and obtained better results when performing the data preprocessing using the developed lexical resource. The resource includes dictionaries of slang words, contractions, abbreviations, and emoticons commonly used in social media. Each of the dictionaries was built for the English, Spanish, Dutch, and Italian languages. The resource is freely available.
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