The community's need for higher education is very important. Given the regulations of UU No.234 u 2000 concerning guidelines for the establishment of higher education institutions, it is quite easy for foundations and institutions, several institutions are competing and interesting to establish universities. Higher education is currently an attractive business field. The existence of graduates in the community or the market will always be an attribute of the community's assessment of the original university. If the alumni are well absorbed by the market, the university will get a positive assessment. Every university has an interest in knowing the level of user satisfaction of its graduates as an important part of the evaluation and projections of the institution. Problems arise when graduates are not well absorbed. Many factors could be the cause. In a business, of course, you must look at it from the point of view of market needs, the same thing as higher education institutions. If you don't pay attention to the market aspect, it is certain that graduates are not well absorbed due to lack of quality. In this article, we will discuss the sustainability of business processes in higher education based on user reviews of graduates. The continuity of this business process using a supply chain model approach.
Masa pandemi Covid-19 ini telah menghabat laju perekonomian, tidak luput juga bagi para pelaku usaha dan UMKM. Di tengah masa yang sulit ini, UMKM sebagai pilar perekonomian masyarakat menghadapi kendala dan kesulitan untuk bertahan. Kegiatan pengabdian ini dilakukan sebagai respon atas kesulitan yang dialami oleh kelompok pengrajin UMKM bangkit di desa wisata wilayah Banyumas. Melalui serangkaian kegiatan penjaringan informasi dari para anggota, tim pengabdian menemukan kendala pokok bagi kelompok untuk bisa tetap berproduksi di tengah situasi ini. Metode pelaksanaan kegiatan pengabdian kepada masyarakat ini disesuaikan dengan situasi pandemi. Mempertimbangkan hal ini, arah tujuan dan manfaat kegiatan pengabdian menyesuaikan kebutuhan dari kelompok melalui metode yang memungkinkan untuk dikembangkan. Penyebaran kuisioner daring memperoleh hasil bahwa kebutuhan yang mendesak di masa pandemi dan memasuki era kenormalan baru saat ini adalah metode pemasaran atau promosi yang lebih efektif. Arah pelaksanaan pengabdian disesuaikan dengan kebutuhan kelompok untuk melakukan promosi produk melalui media digital dan ecommerce. Kegiatan pelaksanaan terbagi menjadi 3 tahap, yakni sosialisasi program, jajak pendapat tentang kebutuhan promosi produk di masa pandemi, dan inisiasi perancangan dan pembuatan konten promosi dengan media digital. Luaran yang akan dihasilkan melalui program pendampingan adalah modul pembuatan konten promosi dan desain media digital.
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