International audienceFamilies represent an important context for understanding and addressing the various forms of risk experienced by consumers. This article defines and discusses the concept of risk as it applies to the familial unit, with a particular focus on the liminal transitions that occur within families and the resiliency required for families to identify and adopt effective coping strategies to manage these transitions. A framework is proposed that offers researchers an approach for applying concepts related to family risk to various consumption-related problems and issues. This framework constitutes a starting point that can be developed and expanded to facilitate a deeper understanding of the internal and external forces that influence families and their well-being, and the role consumption plays therein. Potential avenues for future transformative consumer research are proposed in this important but under-developed field

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This article aims to understand how young Korean women respond to the changing ideals of K-beauty, a form of gender imagery embodied by Korean pop celebrities, when such ideals become exported as global cultural products. The findings reveal that K-beauty is characterized by three paradoxical themes: manufactured naturalness, hyper-sexualized cuteness, and the ‘harmonious kaleidoscope’. When we unravel these paradoxes further, we observe that they provoke unsettlement and ambivalence among young Korean women, who shed light on the acculturative labors of concealment, selective resistance, and compliance that permeate the field of K-beauty. We argue that through these new layers of women’s work, the paradoxes in beauty are re-domesticated, the globalizing Western dictates are brought into alignment with neo-Confucian cultural ideology, and a new hybridized hegemonic regime of feminine beauty becomes established.

We interpreted depth interviews and personal observations of 29 Tongan and New Zealand European (NZE) women who self-identified as non-smokers to examine the role of self-construal in the creation and maintenance of their smoking-resistant identities. Our research offers substantive contributions to the smoking prevention literature because most prior work has been situated wholly within Western cultural contexts. We contribute methodologically by showing how a multicultural team-based approach can reap the advantages of interviewer–participant congruity whilst overcoming its limitations, thus paving the way for more fruitful qualitative research with minority groups. Our research also contributes theoretically to the self-construal literature by comparing the role of self-construal not just within the two groups but also across them. Our findings show that independent self-construal played a significant role in NZE women's resistance to smoking. However, for Tongan women, both independent and interdependent self-construals played important roles in their smoking resistance. Our findings both confirm and extend the current view that there are marked differences between collectivist and independent societies. We extend this view because our findings contradict the notion that Tongan women are likely to only use an interdependent self-concept when deciding to resist smoking, suggesting instead that Tongan women negotiate their self-construals in ways that allow them to employ the positives from both Tongan values and Western world views. We suggest that future appeals to Pacific women to resist smoking should draw on both traditional Pacific values and modern Western independence.

Ongoing calls to indigenise the academy renew debate regarding the value and significance of Pacific and Indigenous philosophies and methodologies. This paper contributes to this conversation by reflecting on our experience as Tongan women and early career academics promoting the utility of Pacific methodologies such as talanoa within business research in Aotearoa. We examine the constraints on and drivers to adopting talanoa in our respective fields to argue that institutional demands and limited Pacific capacity within the business space restrict our ability to work towards legitimising talanoa and drive future-focused directions in research. These factors hinder our ability to actively contribute to the agenda of indigenising the business academy.