The purpose of this study was to determine how the influence of character, competence and digital literacy on employee performance at the University of Muhammadiyah Luwuk, as well as to analyze and determine the factors that have the most significant effect on employee performance at the University of Muhammadiyah Luwuk. The Data used are primary data and secondary data. The population in this study were all employees at the University of Muhammadiyah Luwuk. The population was 186 with a sample of 65 officers (Slovin). The collection is done through observation, questionnaires and documentation. Data analysis method using multiple linear regression analysis using SPSS version 25.The results showed that simultaneously character, competence and digital literacy positive and significant effect on employee performance, but partially character and digital literacy insignificant effect while competence significant effect on employee performance. In conclusion, character, competence and digital literacy are a series of variables that can affect employee performance, meaning that good performance is not only supported by extensive digital literacy, good character or highly competent employees, but employees who have maximum performance are employees who have good character and competence supported by a very broad openness of digital Insights so as to encourage productivity of employee performance at the University of Muhammadiyah Luwuk.
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