ABSTRACT. The standard semantic description of English in has been traditionally understood as a matter of geometric configuration of the participants in the spatial relation. The landmark is conceived of as an area or volume, or as a three-dimensional
It is an acknowledged fact that the appearance of new genres in cyberspace has shifted the main focus of instruction strategies nowadays. Learners of any field are challenged by the acquisition of a new type of literacy, digital literacy-how to read and write, or how to interact, in and through the Internet. In this line, websites often show expressions like "home", "visit", "down-load", "link", etc. which are used in a new sense that did not exist before the digital era. Such expressions constitute the manifestation of mental models that have been transferred from traditional conceptual domains onto the new knowledge domain of the Internet. These conceptual metaphors are some of the cognitive models that help in the conceptualization of new cybergenres. This paper points at describing how these cognitive models build our notion of diverse cybergenres in English-e.g. the weblog, the social network, the cybertask. Our aim here consists in detecting these metaphorical models as well as describing and classifying their conceptual mappings between domains. With that purpose, some digital materials are analyzed, so as to test the hypothesis that such mappings and models guide the user's representation of the genre, as a coherent structure. The results make evident some implications on the relevance of Digital Literacy in educational contexts.
An attempt is made at refuting the idea that figurative uses of prepositions are chaotic. Figurative uses of the preposition on are explained as the result of metaphorical mappings from the physical domain onto abstract domains. The semantic structure of this preposition in the source domain is explained as a conceptual schema (support), which is formed as a combination of three more basic image schemas, namely, the contact schema, the control schema, and the force downwards schema. The Invariance Principle guarantees the preservation of the logic of these image schemas in target domains. The selection of a particular target domain is, therefore, motivated.
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