Copyright and moral rights to this thesis/research project are retained by the author and/or other copyright owners. The work is supplied on the understanding that any use for commercial gain is strictly forbidden. A copy may be downloaded for personal, non-commercial, research or study without prior permission and without charge. Any use of the thesis/research project for private study or research must be properly acknowledged with reference to the work's full bibliographic details.This thesis/research project may not be reproduced in any format or medium, or extensive quotations taken from it, or its content changed in any way, without first obtaining permission in writing from the copyright holder(s).If you believe that any material held in the repository infringes copyright law, please contact the Repository Team at Middlesex University via the following email address:eprints@mdx.ac.ukThe item will be removed from the repository while any claim is being investigated. AbstractSince the late 1990s, self marketing and personal branding have become increasingly popular as subjects of self-improvement books, Web sites and consultancy services, especially in the USA. To date, little of this interest appears to have permeated the discipline of marketing, either in terms of formal research, textbook contents or academic curricula. This paper examines the theoretical basis of self marketing and personal branding, identifies some of the conceptual, practical and ethical problems it poses for the discipline, and points to some of the challenges facing higher education in attempting to create a curricular framework within which marketing professionals can learn how to market and brand themselves effectively.

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Key issues relating to the internationalisation of geography in higher education are explored. Drawing on past experience, critical questions are posed regarding the goals, ownership, management and operation of a proposed international network for teaching and learning in geography in higher education. It is argued that those developing the network must learn from the lessons of the past, both to avoid repeating avoidable mistakes and to ensure that the network successfully achieves its intended aims.

Copyright and moral rights to this thesis/research project are retained by the author and/or other copyright owners. The work is supplied on the understanding that any use for commercial gain is strictly forbidden. A copy may be downloaded for personal, non-commercial, research or study without prior permission and without charge. Any use of the thesis/research project for private study or research must be properly acknowledged with reference to the work's full bibliographic details.This thesis/research project may not be reproduced in any format or medium, or extensive quotations taken from it, or its content changed in any way, without first obtaining permission in writing from the copyright holder(s).If you believe that any material held in the repository infringes copyright law, please contact the Repository Team at Middlesex University via the following email address:eprints@mdx.ac.ukThe item will be removed from the repository while any claim is being investigated.

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The idea that politics and religion occupy adjoining berths in the broadened marketing camp is critically examined. Following a brief review of contemporary religious marketing, a comparison is undertaken of religion and politics to determine whether they conform to a common marketing framework for nonbusiness environments. The idea that marketing in faith environments is validated by the 'religious economy' theory is critically examined, significant objections to the adoption of marketing principles and methods by the religious community are explored, and some limitations of the exchange concept in a faith context are identified. Some implications are considered for both political and mainstream marketing, in terms of recent attempts to broaden the scope of marketing.

Predictive Policing for law enforcement authorities (LEAs) encompasses the provision of Big Data analytics tools for identifying crime hot spots areas, potential suspects, or crime series patterns to anticipate and possibly prevent incidents. However, the public, media, and especially citizen rights advocates criticise Predictive Policing for potentially infringining privacy and other fundamental rights of individuals. In this debate, the controversy often shows immovable fronts with little understanding of the perspective of the other side. Due to this situation, this paper offers a more pragmatic approach. The impact of Predictive Policing on privacy and other fundamental rights of European citizens will be examined with some suggestions for further research in an attempt to enable useful analytics with respect to the privacy and fundamental rights of European citizens

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