Berbagai produk budaya Korea mulai dari drama film, lagu, fashion, gaya hidup produk-produk industri mulai mewarnai kehidupan masyarakat di berbagai belahan dunia. Budaya Korea berkembang begitu pesatnya dan meluas serta diterima publik sampai menghasilkan sebuah fenomena demam Korean Wave. Budaya dan gaya hidup Korea (Hallyu atau Korean Wave) telah menjadi budaya populer yang menyebar ke berbagai negara termasuk Indonesia. Belakangan ini budaya Korea atau K-pop begitu mewabah pada remaja di Indonesia termasuk remaja di sekitar Kota Cirebon. K-pop tidak hanya soal musik, akan tetapi lebih terasosiasikan K-pop dengan semua budaya asal Korea. Adanya komunitas Dance Korea seperti Cirebon Kpop Dance Cover atau Cirebon Korean Dance Cover; Komunitas Fans K-Pop, seperti ARMYINA, ARMYCIR; Grup Online yang diikuti remaja seperti IKON, K-DRAMAS FOR LIVE, KIM TAEHYUNG, KOREAN DRAMA FANS; hingga Kedai Makan Korea seperti Haebaragi dan Epen’s Box yang menyediakan hidangan seperti kimbab, ramyeon, bulgogi, kimchi, daenjang Jjiggae, bibimbap serta samyang. didapati beberapa remaja yang sejatinya menganggap budaya lokal atau nasional lebih disukai atau lebih mereka kenal, namun mereka pun tidak ingin ketinggalan mengikuti perkembangan sebagai penggemar budaya pop yang berasal dari Korea. Mereka beranggapan mengikuti perkembangan tersebut adalah sejalan dengan modernitas yang sedang marak.
Film is one of the mass communication media which has a great influence on society. Film is also a form of message that consists of various signs and symbols that form a system of meaning so that it can be interpreted by people differently, depending on the person's reference and thinking ability. Gina S. Noer's Dua Garis Biru film with the theme of teenage pregnancy. Interpretation of conflict in the scenes in this film scene is the background of this study to see the reception position of the audience. The purpose of this study is to analyze the Audience Interpretation Receptionist Receptions about Family Conflicts in the Dua Garis Biru film. The study uses qualitative research methods with Stuart Hall's Encoding/Decoding model reception analysis approach which observes the assimilation between media discourse with the discourse and culture of the audience. Understanding of conflicts between parents and children. The audience's reception interpretation of the film Dua Garis Biru for the first and second conflict scenes is dominated by dominant-hegemonic position which means the message is conveyed ideally and the audience receives the message as it is. Whereas the third conflict scene is dominated by oppositional position which means the audience denies the dominant message and has an alternative reference in interpreting the existing scene. This film has a positive impact on the audience, among others, giving a message about the importance of being responsible, good communication with parents and introspective about free sex. While the negative impact of this film is the element of free promiscuity among adolescents that will influence adolescents to do as they please.
Abstract The objective of this research is to find out the use of Whatsapp Messenger as a mobile media to learn writing in EFL classes.Several researchers have attempted to prove applicability of mobile learning as modern ways of teaching and learning (Naismith, 2004:115). Moreover, applying portable technologies have been demanded by most of the modern learners who oftentimes are forced to study anywhere, and anytime, for example, at work, in the bus or at weekends (Evans, 2008:115).The research was motivated by the students’ difficulties in writing. The sample of this research was three classes of first grade students of English Department of Unswagati. The instrument of this research was questionnaire sheet. Data from questionnaire sheet was analyzed based on the frequency students’ answers and then was calculated and interpreted into percentages. The result shows WhatsApp Messenger attracts the students interest and also the students have positive responses towards the using ofWhatsAppMessenger. In applying WhatsApp group, the writer concluded that, learning using WhatsApp group has effective to develop their creativity in writing skill. On the other hand, the result from the questionnaire sheet indicated that almost of students is active in learning to writing recount text. Students can learn out of the classroom. Beside WhatsApp can be used privately, it can be used for students’ education. The students can use their gadget positively for their ability in learning English. The students can improve their knowledge in learning ICTs (Information and Communication Technologies). Keyword: WhatsApp Messenger,EFL writing, Instructional Media, ICTs (Information and Communication Technologies).
Using new media, the limitations o f space and time will no longer be an obstacle in introducing tourism place and attracting tourists to visit The use o f new media can also make regional tourism in Indonesia grew more rapidly. The tourism sector is one o f the expected development o f the sector can be a major source o f foreign exchange, expand, and create the enterpreneur opportunity as well as employment. Almost all countries in the world are trying to develop the tourism industry. The tourism industry has a bright prospect and is considered quite promising and brings many profits. The country has been managing the tourism sectors intensively and professionally to be foreign exchange revenue o f the industry that accounts fo r a large number o f countries.This research uses descriptive qualitative approach. The use o f new media such as twitter, facebook, and internet sites can be utilized by Governments and private parties to be able to introduce objects and attractions that exist in the area. The focus in the research is: (1) what are the new media o f promotion o f cultural heritage in tourism areas in Cirebon? (2) How is the effectiveness o f the use o f new media in such promotional activities? In Cirebon, the development o f the tourism potential o f the region is able to give a positive impact with the presence o f a great change in the life o f the community. Economically, tourism is impacted in the expansion o f the field o f business and job opportunities, increase annual income and devisa in foreign countries. In the field o f social life, social interaction occurs between the cultures o f immigrants and the local population. It cause a change in the way o f life o f society as well as the occurrence o f social integration. Next in anthropological concepts, knowledge o f the culture and values o f local wisdom are more sustainable and widely known.
Digital marketing communication strategy is a brand promotion activity that has been planned and arranged systematically. Its strategy builds brand interaction within its users. This marketing strategy is also carried out by several traditional Cirebon culinary business people. The purpose of this study was to analyze the marketing communication strategy in the three producers of Cirebon savory sticky rice, namely: Ketan Gurih (Sticky Rice), Mrs. Yudi; Ketan Gurih Kamba’s Table, and Ketan Gurih Ny. Lany. The research method used is descriptive qualitative. The results showed that the digital marketing strategy carried out by traditional products was to build a one stop shopping image on offline stores by sorting out some products that could be sold online, innovating products with special flavors, building confidence in consumers that the product was trusted and legendary, also endorsement of mass media (through television culinary programs) and positive testimonials from consumers who have used the product. In addition to direct marketing in stores (offline) where producers open outlets, the media used in the marketing of this Cirebon savory sticky rice are Instagram, whatsapp, line, SMS / Phone and online store (tokopedia / bukalapak). In the online store, product descriptions are described that only hold 1-3 days, and advice on the use of expedition services (shipping) that arrive quickly so that the product is still awake and good for consumption. Abstrak Strategi komunikasi pemasaran digital adalah suatu kegiatan promosi merek yang sudah direncanakan dan disusun secara sistematis. Strategi tersebut membangun interaksi merek dengan penggunaanya. Strategi pemasaran ini juga dilakukan oleh beberapa pelaku usaha kuliner tradisional khas Cirebon. Tujuan penelitian ini untuk menganalisis strategi komunikasi pemasaran pada tiga produsen ketan gurih Cirebon yaitu: Ketan Bumbu Ibu Yudi, Ketan Gurih Kamba’s Table, Ketan Gurih Ny. Lany. Metode penelitian yang dilakukan adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang dilakukan oleh produk tradisional ini yaitu membangun citra one stop shopping pada toko offline dengan memilah beberapa produk yang bisa dijual secara online, melakukan inovasi produk dengan citarasa khusus, membangun keyakinan terhadap konsumen bahwa produk terpercaya dan legendaris, juga melakukan endorsement media massa (melalui program kuliner televisi) serta testimoni positif dari konsumen yang sudah menggunakan produk tersebut. Selain pemasaran secara langsung di toko (offline) tempat produsen membuka gerai, media yang digunakan dalam pemasaran digital ketan gurih Cirebon ini adalah instagram, whatsapp, line, SMS/ Telpon dan toko online (tokopedia/bukalapak). Pada toko online tersebut, dijabarkan deskripsi produk yang hanya tahan 1-3 hari, dan saran penggunaan jasa ekspedisi (pengiriman) yang cepat tiba agar produk masih terjaga dan baik untuk dikonsumsi.
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