This study aims to examine the effect of business strategies to improve the competitive advantages of small and medium enterprises (SMEs). Further, our study considers the importance of performance and innovation as mediating variables in the relationship between business strategies and competitive advantage. The sample of the study consists of 150 SMEs in the construction and real estate industry. Our findings show that business strategies have a positive impact on competitive advantage. Better business strategies improve the competitive advantage of SMEs. Further, business performance and innovation also mediate the relationship between business strategies and competitive advantages. These results provide evidence of the importance of performance and innovation to improve the competitive advantage. It is suggested that SMEs improve their performance and innovation capability to strengthen their competitive advantages.
Penelitian ini bertujuan untuk mengetahui persepsi penerimaan penggunaan aplikasi pencatatan keuangan berbasis Android pada pelaku UMKM Kota Tegal dengan menggunakan pendekatan model Technology Acceptance Model (TAM). Penelitian dilakukan pada pelaku UMKM yang berada di Kota Tegal dengan teknik pengambilan sampel berupa accidental sampling, diperoleh sampel sebanyak 43 pelaku UMKM. Data penelitian diperoleh berupa data primer dengan teknik pengumpulan melalui kuesioner. Teknik analisis data menggunakan SEM- PLS dengan alat analisis WarpPLS 7.0. Hasil penelitian menunjukkan bahwa persepsi kemudahan berpengaruh signifikan terhadap persepsi manfaat, persepsi kemudahan berpengaruh signifikan terhadap sikap penggunaan, persepsi manfaat berpengaruh signifikan terhadap sikap penggunaan, sikap penggunaan berpengaruh signifikan terhadap minat perilaku, dan minat perilaku berpengaruh signifikan terhadap penggunaan sistem senyatanya. Implikasi penelitian ini adalah pemerintah dan akademisi perlu melakukan pendampingan pada pelaku UMKM terkait penggunaan aplikasi pencatatan keuangan. Kebaruan penelitian ini ialah menganalisis persepsi pelaku UMKM tentang penggunaan aplikasi pencatatan keuangan berbasis Android yang pada penelitian sebelumnya lebih banyak menganalisis tentang aplikasi akuntansi. Kata kunci: Pencatatan keuangan, UMKM, TAM
Banyak lansia hipertensi dalam perawatan dirinya tidak dapat mengendalikan tekanan darah. Berbagai upaya telah dilakukan, seperti pelatihan efikasi diri. Model pelatihan efikasi diri yang terdiri dari aspek kognisi, motivasi, afeksi dan seleksi dilaksanakan selama 12 sesi. Penelitian ini menggunakan metode Quasi eksperiment with control grup, melibatkan masing-masing 38 orang pada kelompok intervensi kontrol. Setelah kegiatan pelatihan efikasi diri, pada kelompok intervensi, ada perbedaan rerata tekanan darah sistolik (p-value 0,00), diastolic (0,00); Pada kelompok kontrol, tidak ada perbedaan rerata tekanan darah sistolik (0,36), diastolik (0,8); Pelatihan efikasi diri berpengaruh terhadap tekanan darah sistolik (0,01) namun tidak berpengaruh pada diastolik (0,07). Penelitian merekomendasikan agar perawat dapat melakukan pelatihan efikasi diri untuk membantu mengatasi masalah pada lansia hipertensi. Kata kunci: lansia hipertensi, pelatihan efikasi diri, tekanan darah
Technological advance and intense business competition require MSME actors to be able to take advantage of technology in managing their business, one of which is by applying digital accounting. The purpose of this study is to analyze the factors that determine MSME actors in implementing digital accounting with government intervention as a moderating variable. The factors that will be analyzed in this study use the Technology-Organization-Environment (TOE) Framework. The study was conducted on MSME actors in the City and Regency of Tegal with a sampling technique in the form of accidental sampling. The research obtained is in the form of primary data with the technique of collecting it through a questionnaire. The data that has been collected was analyzed using SmartPLS 3.0. The result showed that compatibility, owner commitment, and competitive pressure had a significant effect on the application of digital accounting, while relative advantage had no significant effect on the application of digital accounting. Government intervention is not able to moderate in this research model. The result of this study is expected to be used by the government as consideration for policy making related to the development of a digital financial ecosystem fo MSMEs in the City and Regency of Tegal.
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