Althoughmobilemoney(MM)hasbeenexploredintheexistingliterature,therolesoftrustandrisk inMMusehavereceivedlittleattentionfromresearchers.Furthermore,manyoftheexistingstudies havetreatedtheseconstructsasunidimensional.Theextantliteraturealsoshowsthatperceivedrisk hasreceivedlittleattentionfromresearcherswhohaveconductedstudiesonMM.Thus,theobjective ofthisstudyistoexaminetherolesoftrustandperceivedriskincustomers'intenttoadoptMM servicesinGhana.Bothtrustandperceivedriskwerebrokendownintovariousdimensions.Thestudy involved671respondentswhowereselectedviaaninterceptapproachandanonlinesurvey.Structural equationmodellingwasusedtotestthestudy'shypotheses.Thefindingsshowthatperceivedrisk isnegativelyassociatedwithcustomers'intenttouseMMservicesandeconomy-basedtrust.Trust inserviceprovidersandeconomy-basedtrustarepositivelyassociatedwithcustomers'intenttouse MMservices.Theimplicationsofthefindingsareprovidedinthelatterpartofthisstudy.
Purpose Market orientation and positioning have been widely recognized as organizational metrics linked to hotel performance. The purpose of this study is to offer the link among market orientation, positioning and hotel performance in Ghana’s (luxury) hotel sector. It also reports on the joint influence of market orientation and positioning on hotel performance in the same sector. Design/methodology/approach Three hypotheses were investigated on the link between market orientation and hotel performance, positioning and hotel performance, and the joint effect of market orientation and positioning on hotel performance. A survey of star-rated (luxury) hotels in the capital city of Ghana was used. One hundred and five responses were used in the analysis. Descriptive statistics, exploratory factor analysis and hierarchical regression were used to test the three hypotheses. Findings All hypotheses were accepted. Market orientation and positioning jointly affect hotel performance, and the study provides hotel managers with suggestions on how to enhance their performance via market orientation and positioning. Research limitations/implications Market orientation, positioning, and performance measures focused on management perspectives without including perceptions of customers. Originality/value This study is one of the few attempts to systematically investigate the intertwined concepts of market orientation, positioning and performance in a developing economy hospitality context.
Many corporations today have come to the realization that there are enormous benefits to be derived from being socially responsible in the societies they operate. Today, the argument is no longer about being a good corporate citizen on the part of businesses but the ability of businesses to communicate their social contributions to stakeholders. A number of mediums can be employed by businesses to report on their corporate social responsibility (CSR) to stakeholders: including annual reports; community reports; press releases among others. This study looked at CSR reporting in the telecommunications sector in Ghana, using websites as a disclosure medium. Drawing inspirations from prior studies, this study looked at corporate social responsibility reporting (CSRR) in five thematic perspectives: environment; human resource; product and customer; community and ethical aspects. Findings from this study indicate that the telecommunications companies in Ghana poorly articulate their CSR issues online. The community involvement category received much attention in their reportage, which supports earlier studies that most organizations are committed to corporate philanthropy. The findings also show that two telecommunications companies have dedicated department solely for CSR (MTN Ghana and Vodafone Ghana), known as CSR Foundation with separate vision statement, mission statement; objectives; aims as well as independent board different from the mother entities. The study makes relevant contribution in the area of CSRR in the context of Ghana, judging from the fact that the concepts CSR and CSRR are relatively new and also adds literature to a fairly growing area of CSR communications via websites which are fast becoming a medium of corporate communication for corporations in Ghana and beyond.
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