The purpose of the research is to analyze the degree of guests' confidence in the hotel enterprises services of Primorskiy Region and to develop recommendations for increasing confidence in their activities based on a strategic approach to the hotel business development. The reviews of staff and guests' feedback indicated the absence or even lack of the confidence service. Hospitality enterprises pay much more attention to technical and technological standards (buildings, equipment, technical facilities), while forgetting how much it helps to build guests' confidence and maintain an atmosphere of trust. The methods of CSI (Customer satisfaction index), NPS (Net Promoter Score) were used to evaluate the hotels confidence level. All these allowed us to propose the optimal way of increasing confidence level to organization, avoid dangers, and effectively use available resources with respect to market opportunities. As a result of research it has been found out that in small hospitality enterprises in the city of Vladivostok 32.7% of guests believe that a good atmosphere of trust is created in the small hospitality enterprises of Vladivostok, and 67.3% of guests noted a high atmosphere of trust and they are ready to recommend hotels to other guests. 1. Introduction
The purpose of our research is to study the state of digitalization in the tourism sector, the potential news and the impact that digitalization has on the tourism development. Digitalization in tourism makes the tourist business more flexible, adapted to modern conditions and competitive in a dynamic "digital world". Now it can be seen that the research object is digital technologies of travel companies as new business channels aimed at creating new consumer behaviors in order to improve the service quality and profit for tourist companies. The result of this research is to offer new digital opportunities for tourism businesses for example, the development models for digital platforms in Primorsky Krai. The main methods used in the research process are the analysis of publications of domestic and foreign sources on the digital economy problems of the, the comparative method, and content analysis.
The paper provides an overview of industrial tourism current aspects in the cities in the southern part of the Russian Far East. This area is considered to be the most industrialized in the region. The authors have analyzed the re-sources and trends of industrial tourism potential development and exemplified them by big business, scientific, and cultural center, the city of Vladivostok, and by the mono-city of Komsomolsk-on-Amur. The prospects and restraints of industrial tourism development in the cities of the territory are also defined. The article reveals the industrial tourism development strategy characteristics. The strategy supposes the outreach of consumer target groups, as well as activities coordination of regional authorities, responsible for tourism development, tourist information offices, travel companies, and industrial enterprises while creating and promoting industrial tourism product. The work deals with systemic analysis based on a marketing approach to designing industrial tourism products.
Статья посвящена рассмотрению процесса становления и развития детского туризма в Приморском крае. Анализ архивных материалов и опубликованных документов показал неразрывную связь детского туризма в Приморском крае с общеисторическими, политическими, социально-экономическими, культурными и педагогическими процессами, происходившими в России в конце XIX-ХХ вв. Приобщение детей к массовому туризму имело преимущественно местную, региональную направленность, что позволяло, наряду с исследованиями научных коллективов, расширять природоведческую и историко-культурную базу Приморского края.
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