Thematic emphasize developing the identity of a city. It is inseparable from the city’s resources, including the historical and cultural side, and the development of science describes civilization in a city. Based on the perspective of planners, consideration of sustainable development should be an essential part of the development of a thematic city, as well as the transformation of the community by solving various urban problems with innovative approaches. The intended changes are not to encourage people to have an urban style, rather than a sustainable development style with a variety of innovations in collaboration with the development of science, technological advancements, and stakeholders in the city. A city branding developed to increase the attractiveness of a city, then. Then the considerations of thematic city development basic that lead to the sustainability of a regional development theme and anticipate negative impacts should be an integral part of developing a network of cities and the discussion of city-level branding. These works discuss a more extensive literature review using the term place branding through which this term can be used in the context of island towns or coastal cities or small islands.
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