The study investigated personal selling as a mean of increasing performance of service providers in Akure Metropolis. A descriptive survey research design was adopted for the study. Seventy (70) respondents were sampled using random sampling. Primary data used for the study were gathered through the administration of structured questionnaire. Data gathered were analyzed using Pearson product moment correlation and linear regression analysis. The correlation result showed that personal selling significantly affects sales efficiency. Furthermore, the regression result showed that personal selling significantly affects customer relationship. Thus, in conclusion, it was found that personal selling significantly and positively related to performance of service providers in Akure Metropolis.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.