The Lombok's Sasak Songket cloth has a unique visual style and has spiritual and cultural values. Through this uniqueness, the problem in this paper is about how the process of transforming the Lombok's Sasak Songket pattern into a typographic identity. The aim is to describe the process of transforming the unique patterns of the Lombok's Sasak Songket cloth into a typographic identity. The method used in this design process is Design thinking, namely empathize (get an empathic understanding of the problem being solved), define (analyze observations and synthesize to determine the identified problem), ideate (generate several ideas to solve the problem), prototype (produce several quantities prototype), and test (testing the complete product using the best solution) based on Agus Sachari's transformation theory. Data collection was carried out through observation and literature study. In conclusion, through the process of transformation, the patterns of the Lombok's Songket Sasak are grouped into four typefaces. The first face consists of an uppercase letter (uppercase); The second face consists of lowercase letters (lowercase); The third face consists of numbers and the last face consists of punctuation marks.
The very high growth of vehicles in the City of Mataram is not matched by public awareness of the importance of a good and correct traffic order in accordance with applicable regulations. This problem is what makes traffic accidents occur every year and continue to grow. The need for appropriate and appropriate new media that is out of the box or unusual for the public. So through this dedication activity, the service team will create an infographic work by applying ambient media to be the right media to socialize orderly awareness in traffic by displaying data about traffic accidents in the previous year. This work uses a design thinking methodology. The conclusion is that this infographic work provides a memorable experience for road users and evokes feelings and moods for the target audience to feel comfortable and happy when interacting with the work of the infographic
Technological developments are currently growing rapidly. The rapid development of technology affects the progress of a business marketing process. One of the technological developments in the marketing process is digital marketing. Digital marketing is an attempt to promote a product using internet media with the aim of winning the competition to attract consumers and potential customers efficiently. There are many ways that must be learned to carry out digital marketing so that digital marketing can be carried out efficiently and does not harm a business owner who will carry out digital marketing. Little knowledge of digital marketing in general and little material and android applications that discuss digital marketing that can be accessed online or offline is one of the reasons for the lack of understanding of someone who will develop a learning process at SMAN 2 Aikmel. Researchers made an article with the title "improving the ease of learning digital marketing using mobile learning at SMAN 2 Aikmel with the aim that it can be used to study digital marketing materials and increase understanding of digital marketing learning in schools using mobile learning. The method used to make this article is the Gamma Feedback Learning Model (GFLM) method with the Computer Assisted Instruction (CAI) model stored in the Learning Management System (LMS). Based on the test results, it can be concluded that this research can help improve students' understanding according to the aspects that have been measured in this study.
Universitas Bumigora atau yang disebut UBG menjadi Institusi pendidikan yang cukup besar, dengan menggunakan nama baru tentunya akan menimbulkan tantangan baru salah satunya mengenalkan atau membranding UBG kepada masyarakat untuk mempertahankan kepercayaan masyarakat bahwa UBG tetap memiliki kualitas terbaik dalam bidang pendidikan maupun non pendidikan. video company profile adalah salah satu alat bantu untuk UBG mempromosikan diri. Proses metode pengembangan multimedia akan digunakan sesuai dengan perancangan suatu karya video yang sesuai dengan harapan. Pemecahan masalah tersebut dengan menggunakan teknik pengambilan gambar yang sederhana, shoot video yang mudah dipahami dan menggunakan kalimat narasi yang mudah dipahami dan diingat masyarakat. Video company profile ini dirancang untuk digunakan meningkatkan strategi sebagai media promosi.
Folklore is an oral cultural heritage that needs to be preserved because folklore is part of the cultural wealth of Nusantara. However, the lack of publications makes many folk tales still unknown to the public, especially children. One of the folk tales that are less well known to the public is the folklore from Lombok entitled monyeh. So it is necessary to have a publication media to introduce this folklore, one of which is through interactive books that can attract children to read, so they do not get bored while reading and are more informative.This interactive book of monyeh folk tales is designed using the design thinking method to get the right problem-solving solution in designing. There are two media in the design, namely the primary media of interactive folklore books, monyeh and secondary media, namely x-banners and merchandise. By designing this interactive book, it is hoped that it can become a new media choice to introduce the Lombok Monyeh folklore.
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