This study provides substantial data in designing the coffee hill-based rural tourism development model of Bongancina Village in North Bali. It focused on two objectives firstly, introducing opportunities by supplying the essential data of Bongancina Village’s potencies through tourist attractions identification; secondly, to analyze the challenges that are faced in rural tourism development. This study implemented the initial stages of the R&D approach with a qualitative analysis method. Data collected by using a passive participatory observation, interviews and FGD techniques. The results revealed that it has opportunities to be developed as rural tourism for economic recovery post the Covid-19 pandemic. The 8 criteria of tourist attractions which were classified into 75 indicators were in a feasible position. The challenges identified from the eight criteria can be utilized to determine the strategies in designing a development model. This study result can promote Bongancina Village and enrich the literature for further studies.
This study was to design a coffee education thematic tourism model which could be implemented in Bongancina village as well as in other villages that have similar potential in North Bali. The model was designed by R&D research approach by collecting the data through participatory observations in January, March and September 2021. In-depth interviews and FGDs were also conducted in obtaining the village potencies. The results indicated that a coffee education thematic tourism model was designed by considering the concepts of 4A and CI which included of two coffee education thematic and four additional tour packages which were specified into forty-four tourist attraction criterias. The six tour packages included Bongancina Coffee Skills Program, Bongancina Hidden Coffee Bar by the River, Bongancina Cooking Class, Bongancina Culture Class, Bongancina Adventure, and Bongancina wellness. This model gives spacious rights to villagers to be directly involved in every tourism activity in recovering economy the post-pandemic Covid-19.
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