The stress-strain state of a layered composite cylindrical shell under local heating by the environment due to convective heat exchange has been studied. The equation of the six-modal theory of thermoelasticity and the two-dimensional equation of thermal conductivity of inhomogeneous anisotropic shells are used for this purpose. The solution of the nonstationary heat transfer problem and the quasi-static thermoelasticity problem for a finite hinged orthogonally reinforced shell of symmetric structure is found by the methods of integral Fourier and Laplace transforms. Numerical results are given for the three-layer shell.

The paper deals with a language phenomenon called doublespeak regarded as a powerful set of linguistic means and stylistic devices expressed in publicist discourse which reflects all the spheres of human life and activities including politics, law, business, marketing, etc. Publicist style is used with the purpose of influencing the public by means of employing various linguistic techniques, logical argumentation and emotional appeal. Publicist style is the most critical one for doublespeak usage among other functional styles. The doublespeak technique is most often used there for the sake of persuasion. Since publicist discourse delivers certain vocabulary, expressions and the style needed to communicate, the peculiarities of the publicist functional style should be taken into consideration.Regarding the issue of doublespeak from both theoretical and practical points of view the paper contains classification, definitions and examples with a focus on language means and stylistic devices as factors altering the perception of information. Doublespeak, being a misleading persuasive technique, exerts influence on people and their opinions, manipulating and skillfully obfuscating them only pretending to communicate truthful messages. Actually it is aimed at blocking critical thinking due to the use of half-truths by giving fallacious arguments, providing veiled facts and factoids, thus, limiting and preventing further thought which illustrates the importance of information literacy.Penetrating into all the spheres of social life and becoming a part of the general language, doublespeak has a great influence on social communication shaping the context in which it is used. At the same time it depends on the receiver who assigns the meaning of the message according to his/her individual experiences and purposes. Hence, different people can make different meanings of the same message which is the result of the required high level information literacy, critical thinking, analytical reasoning as well as responsibility needed for the corresponding lucidity and critical honesty.

The issues concerning the media designing practices of social problems are considered in the article, namely, the practice of setting the agenda, the practice of priming and the practice of framing. Each of the above-mentioned practices of designing a social problem is considered within the framework of contemporary Ukrainian political realities regarding the so-called linguistic problem. Practices of influence on the process of challenging complex social circumstances make it possible to fix not only the result of influences, but also to understand the mechanism of the influence itself involved in this process. У статті розглядаються питання, що стосуються методів проектування засобами масової інформації соціальних проблем, а саме практика встановлення порядку денного, праймінгу та практика фреймінгу. Кожна з наведених практик проектування соціальної проблеми розглядається в межах сучасних українських політичних реалій щодо так званої мовної проблеми. Практика впливу на процес складних соціальних обставин дає можливість не лише зафіксувати результат впливу, а й зрозуміти механізм самого впливу, який задіяний у цьому процесі. В статье рассматриваются вопросы, касающиеся методов проектирования средствами массовой информации социальных проблем, а именно практика установления повестки дня, прайминга и практика фрейминга. Каждая из вышеупомянутых практик проектирования социальной проблемы рассматривается в рамках современных украинских политических реалий относительно так называемой языковой проблемы. Практика воздействия на процесс сложных социальных обстоятельств дает возможность не только зафиксировать результат воздействия, но и понять механизм самого воздействия, который задействован в этом процессе.