The development of digital media technology is a historical necessity. All dimensions of human life require digital technology interventions. Economic, educational, cultural, social, and political dimensions. Especially in the political aspect, the election of Regional Heads such as governors, regents, and mayors also requires a touch of digital technology. Candidates for the Regional Head promote and market themselves also through digital media, especially social media. The focus of this study is to elaborate on the use of advances in social media technology in the selection of regional head elections in East Java Province, Indonesia. This research employed a qualitative approach with case study research method. Informants of the research were from the core executive board of the PDI-Perjuangan from the national level (Central Board) going down to branch levels (Branch Board) as well as mayor candidates having been nominated by the PDI-Perjuangan. The findings of this study are that the use of social media to promote and market regional head candidates is essential. Social media platforms are used, such as whatapps, facebook, instagram, line, and website. But in practice, they also still use collaboration with face-to-face media.
This research focus on the pattern of social media-based communication as a determinant of political marketing strategy on the organization of political parties in Indonesia. Research subjects were netizens either as members or administrators of political parties. They were party members and administrators who intensely speak to developments and issues of local election or chatting intensively to actual topics of concern or trending topic using whatApps, line, telegram, facebook applications. This research method using interpretive / qualitative paradigm which was studied based on netnography study. This method sought to deeply understand the life of the virtual community from the perspective of the perpetrator. The object of the netnographic study was netizens (members and administrators of political parties) with their activities and lives in a virtual world. Data were collected through site observation / broadcast / message service, in depth interview. Data were analyzed using site analysis and thematic analysis based on field data and processed with the help of NVIVO as a qualitative analysis tool. The result of this research that the communication patterns of Indonesian Democratic Party of Struggle (PDI Perjuangan) were formatted in three types: vertical pattern (member-board), horizontal pattern (members and administrators) and diagonal pattern (member-board-member and board-member-board).Because of the massive political activity in Indonesia, this two years is called the political year. Year 2018 marks the election of regional heads simultaneously. The year 2019 marks the election of legislative members at the regional level (DPRD) and the national legislative members (DPR) as well as direct presidential / vice presidential elections.Since the main movers of political activity are political parties, the political party machine must be able to work optimally. The choice is one, the political party must be smart and think carefully and decide what political marketing strategy to choose in order for the candidates who are brought, win the five-year contestation. The rapidly changing dynamics of voting societies requires that political parties have to be super-creative in finding the right formula to market or "sell" their candidates to electorates.The Conventional ways press out the information in one direction, is outdated. The current and future strategy of political marketing must maximize online -based interactive communication with optimization of social media usage. Millennials are rational voters who are familiar with smartphone usage. Research Finding and DiscussionCommunication pattern in decision-making in the Indonesian Democratic Party of Struggle, the communication pattern is not divided into vertical, horizontal communication patterns and communication patterns diagonal. The formation of each communication pattern is not easy. Vertical communication patterns that emphasize the communication pattern of superiors (party elites) with subordinates (lower party members / administrators), are not easy...
ABSTRAKKaderisasi merupakan kewajiban bagi setiap partai. DPC PDI Perjuangan Kabupaten Sidoarjo menjalankan kaderisasinya tidak hanya pada kegiatan formal namun juga pada kegiatan informal yang membuat proses kaderisasinya semakin efektif dibandingkan dengan DPC lainnya. Melihat keefektivitasan kaderisasi tersebut maka penelitian ini dilakukan untuk mengetahui bagaimana pola komunikasi organisasi yang terjadi selama proses kaderisasi. Penelitian dilakukan dengan metode fenomenologi kualitatif. Data diperoleh melalui dokumen dan wawancara mendalam dengan tiga informan. Hasil penelitian menunjukkan DPC Kabupaten Sidoarjo melakukan tiga pola komunikasi organisasi yaitu, pola komunikasi formal, pola komunikasi informal dan pola komunikasi socialization mechanism. Penelitian ini juga menemukan hambatan yang ada dalam proses kaderisasi yaitu, kurangnya sarana dan prasarana yang diperlukan dalam komunikasi untuk mengatasi rentang usia yang jauh; penguasaan teknik dan metode komunikasi yang tidak sesuai, sehingga beberapa pengurus dan kader tidak menguasai media yang digunakan; kondisi fisik kader yang sudah berusia lanjut tidak memungkinkan untuk menerima informasi secara sempurna. ABSTRACTCadreization is an obligation for each party. DPC PDI Perjuangan Sidoarjo Regency runs its cadre not only in formal activities but also in informal activities that make the process of regeneration more effective compared to other DPC. This study was conducted to find out how the communication patterns that occur during the regeneration process. The research was conducted by qualitative phenomenology method. Data was collected by documents and interviews with three informants. The results showed that the DPC of Sidoarjo Regency did three organizational communication patterns: formal communication patterns, informal communication patterns and communication patterns of socialization mechanism. This study also found the barrier during the regeneration process, that was: the facilities and infrastructure needed in communication for maintaning age range was low; inappropriate communication techniques and methods, the physical condition of existing cadres does not allow to receive information perfectly.
Kegiatan pengabdian masyarakat yang bertemakan Pemberdayaan Perempuan Melalui Program Edutainment Untuk Re-Aksesbilitas Informasi Berbasis Teknomedia Pada Organisasi Perempuan Gereja (Pilot Project Information Literacy Di GKJW Jambangan Surabaya Dan Waru Sidoarjo ini adalah dalam rangka penerapan ipteks kepada masyarakat selaku stakeholder. Tujuan kegiatan ini adalah Perempuan di GKJW Jambangan Surabaya dan Waru Sidoarjo terbentuk ketrampilan melek informasi, mampu mengelola informasi yang ada serta memahami, memiliki dan memanfaatkan informasi dalam kehidupan sehari-hari. Sasaran kegiatan ini adalah perempuan gerejawi yang terwadahi oleh Komisi Pembinaan Peranan Wanita (KPPW) di GKJW Jambangan Surabaya dan Waru Sidoarjo. Metode yang digunakan adalah pendidikan dan pelatihan program Edutainment untuk aksesbilitas informasi berbasis teknomedia. Melalui kegiatan ini, para pengabdi masyarakat mencoba memperkenalkan penggunaan teknomedia berbasis android dengan menggunakan smartphone. Tahap pertama adalah melalui perkenalan alat yakni smartphone, dan selanjutnya pengenalan atau pengaplikasian sistem informasi melalui kuis tebak tokoh dengan cara men-download software aplikasi di smartphone yang berbasis android.
Kegiatan pengabdian masyarakat yang bertemakan pemberdayaan perempuan dalam memahami komunikasi pemasaran pada media online (konsep e-commerce) di GPDI Sejahtera Junrejo Batu Malang adalah dalam rangka perwujudan tanggung jawab pendidik pada masyarakat selaku stakeholder. Tujuan kegiatan ini adalah Persekutuan Perempuan di GPDI Sejahtera Batu Malang terbentuk ketrampilan melek informasi, mampu mengelola informasi serta memahami komunikasi pemasaran dalam bentuk shopping online sebagai konsep e-commerce. Sasaran kegiatan ini adalah perempuan gereja yang terwadahi oleh Persekutuan Perempuan (PKP) di GPDI Sejahtera Junrejo Batu Malang sebanyak 30 orang. Metode yang digunakan adalah pelatihan media informasi dan komunikasi pemasaran, serta edukasi terkait e-commerce dalam konsep shopping online. Waktu pelaksanaan kegiatan dalam kurun waktu satu tahun. Indikator keberhasilan ibu-ibu memiliki pemahaman mengenai komunikasi pemasaran, pemahaman terkait e-commerce serta bisnis shopping online. Adapun output kegiatan ini adalah publikasi/artikel dalam jurnal pengabdian masyarakat.
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