Bali is becoming world wellness tourism destination. To strengthen its image, it is necessary to investigate the quality and typology of wellness tourism in Bali. The objectives of this research were to identify the tourists' preferences toward wellness tourism products, tourists' perception towards the quality of wellness tourism services and the typology of wellness tourism in Bali. To achieve those objectives, this research made use questionnaires to collect the data from 100 respondents, foreign tourists, which were accidentally sampled. The analysis method applied for this research was descriptive analysis. The results showed that tourist's preferences toward wellness tourism products were shifting from having generic-based treatments to authentic/local-based treatments. The second finding was that tourists were satisfied with the services rendered both by wellness entity that provided generic based treatments and authentic/localbased treatments. The third finding was there were two typologies of wellness tourism in Bali. These were generic-based wellness products and authentic/local-based wellness products. The implications of findings are wellness industry operators need to provide more authentic/local-based products/services. They need to improve the knowledge of their staff/therapists about the authentic/local-based. The government needs to identify all authentic/local-based treatments that are indigenous and compile them in the form of Bali's Wellness Tourism directory so that Bali has a clear brand of wellness tourism.
Spa industry is a fast growing industry in the world. In Asia itself, it grew more than 100% from the year 2003 up to 2009, while in Indonesia, this industry grew 174%. This fenomenon brought beneficial effect to spa product industry, especially those companies that produce local or traditional spa product. In order to anticipate the needs and wants of spa industry’s customers to spa products, it is very imperative to reveal the quality of spa’s services viewed from the expectation and perception of international and domestic tourists.In relation to that reason, this study is conducted and aims to find out to what degree tourists perception towards the quality of spa’s services meet their expectations on it. This study was conducted purposively at five villas/resorts at tourist resort Nusa Dua, namely; Bali Desa, Kayu Manis Private Villas & Spa, The Laguna Resort & Spa, Melia Bali Villas & Spa Resort, and Inna Putri Bali. There are 224 respondents accidently used as samples. The data was collected by using questionnaire, then it was analysed with important and performance analysis. The findings of this study were the percentage of perception of tourists towards the quality of spa’s services that meets their expectation was 98.4%
Spa industry is a fast growing industry in the world. In Indonesia, this industry grew 174% since 2003. This fenomena also happened in Bali especially in South Kuta Distric Badung Regency. The annual average growth of numbers of day spas in this area is 40% since 1995. In order that spa businesses can see their performance, they need to benchmark with day spa industry’s performance. Based on these reasons this research was composed in the aim of revealing the performance of day spa in South Kuta Distric. This research made use 50 day spas to get the data. These 50 day spas are the day spas population in South Kuta Distric. The instrument used is questionnair focusing on spa key performance indicators. The findings of this research are (1) average spa occupancy rate is 19%; (2) average treatment price/hour IDR 67.872; (3) RevPATH day spa is IDR 12.895; (4) average spa revenue per m2 per year is IDR 510.985; (5) average revenue per employee per year is IDR 51.919.318; (6) average number of guest per spa per year are 5887 persons or 16 persons per day ; (7) average number of guests per employee per year are 591 persons; and (8) average number of treatment hours sold per employee per year are 765 hours
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.