Based on an integrated theoretical framework, this study analyzes user acceptance behavior toward socially interactive robots focusing on the variables that influence the users’ attitudes and intentions to adopt robots. Individuals’ responses to questions about attitude and intention to use robots were collected and analyzed according to different factors modified from a variety of theories. The results of the proposed model explain that social presence is key to the behavioral intention to accept social robots. The proposed model shows the significant roles of perceived adaptivity and sociability, both of which affect attitude as well as influence perceived usefulness and perceived enjoyment, respectively. These factors can be key features of users’ expectations of social robots, which can give practical implications for designing and developing meaningful social interaction between robots and humans. The new set of variables is specific to social robots, acting as factors that enhance attitudes and behavioral intentions in human–robot interactions. Keywords: Robot acceptance model; Socially interactive robots; Social robots; Social presence
Smartphone users in the U.S. and Korea were cross-surveyed to determine country-specific differences in product value perceptions. Usability factors and aesthetic values were combined using the theory of reasoned action (TRA). The strengths of the model’s relationships are discussed. The models were analyzed cross-nationally to explore differences in the compositions of technology adoption motives in the two countries. Although the results illustrate the importance of both usability and aesthetic values, the two countries show different value preferences as well as intention and adoption patterns. The results of this study suggest practical implications for employing cross-cultural strategies in the global marketing of smartphones as well as theoretical implications for cross-country studies, which are recommended accordingly.
This study examines the Internet neutrality issue in Korea by analyzing the debates among the stakeholders. It addresses the dynamic discussions of the issues by identifying how diverse groups of stakeholders are affected by various actions taken by the emergence of Internet neutrality. It presents a statistical analysis that reveals the factors implicated in the Internet neutrality debate and significant differences among individuals on opposing sides in the debate. The findings reveal insights into the connection between specific factors and positions in the Internet neutrality debate. The findings show that the issue of Internet neutrality is complex and as multifaceted as the parties' diverse interests. It concludes by proposing an effective model to govern Internet neutrality in Korea, based on the typology proposed by Strover.Note 1 LG Powercom and LG Telecom are two different companies, but in reality they are essentially a sister company under a large corporate LG family. This unique structure in Korea is called Chaebol, as mentioned in the text. To be more precise, LG Powercom is an ISP, whereas LG Telecom is a mobile service operator. A similar situation exists for SK Telecom and SK Broadband.
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