As women age, changes occur in their posture and bilateral symmetry that affect the fit of clothing. These changes have been documented in many studies. Anthropometric measures made in previous studies, however, were limited to linear measurements (circumferences or lengths) and included only one angle, the shoulder slope. In this study, the authors took detailed measurements using a 3-D body scanner to validate previous studies and more precisely quantify body changes in older women. They compared upper-body measurements of 40 women aged 19-35 to those of 40 women aged 55+. Using these measurements, we quantified the differences in posture and the differences in the amount of bilateral variation between the older and younger women. Nineteen upper-body angles, 16 linear measurements, and one proportional measurement were included in the study. Of the 36 body measurements taken, 21 measurements were significantly different between the two groups of women.
The meaning of this research is to make recognition for necessity of ergonomic fashion design research. And the purpose is to provide the guidelines for ergonomic fashion product development. For this, literature research and analysis of empirical illustration of product design indicating ergonomics characteristic are implemented. Among the bodyconscious active sportswear, cycle wear, swim suit, and skin scuba wet suit were selected and analyzed. Then they were explained according to the ergonomics characteristics arranged previously. Lastly, the features of ergonomic fashion design were arranged by composition elements of the clothing such as pattern, sewing, material and detail. The characteristics of ergonomic design derived from literature and advanced researches are efficiency, usability, functionality and safety. Through research and analysis, the characteristics of ergonomic fashion design are as followings. In pattern, it is related to the 3D structure division pattern, the reduction pattern design, the closing & opening part design for easy detachment, the receipt and the changeable design. In sewing, it is related to the use of latest sewing techniques and the finish using silicon or rubber band. In material, it is related to the use of high performance fabrics and the proper arrangement of these. In detail, it is related to the convenient detail, the storage detail, the adjustable detail, and the body protection detail.
The purpose of this study is to measure the equity of sustainability of sustainable fashion product types, to examine consumers' purchase intentions, and to study the effect of brand names and cause-related marketing on the product types. The differences among benefit-sought segments on the above variables were also tested. The results show that the highest equity of sustainability did not generate the highest purchase intention. Cause-related marketing significantly influenced the purchase intention on some selected product types regardless of brand names. Benefit-sought groups showed significantly different equities of sustainability, purchase intention, and effects of brand names and cause-related marketing.
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