The current study used the value-attitude-behavior hierarchical framework as a theoretical foundation to investigate how consumers’ personal values and attitudes influence organic food consumption intention and behavior and how organic food consumption contributes to their perceived subjective well-being. The responses from a total of 420 Korean consumers were analyzed using structural equation modeling. Results of this study indicated that universalism was positively related to attitudes toward environmental and psychological consequences of organic food consumption, whereas benevolence was positively related to attitudes toward health-related consequences. Further, intentions to consume organic foods were positively influenced by attitudes toward health-related and psychological consequences from consuming organic foods, and a positive, significant relation between the intention and the behavior regarding organic food consumption was revealed. Lastly, it was found that organic food consumption significantly affected consumers’ physical, psychological, and social well-being perceptions. Research contributions were discussed, and managerial implications were offered in the conclusions.

PurposeFashion products such as clothes, accessories, bags and footwear created using 3D printed technology are referred to as 3D printed fashion (3DPF) products. This study investigates consumers' motivation to purchase 3DPF products. In particular, this study adopts a multi-dimensional approach to explore the effects of personality-related traits such as innate, domain-specific and actualized innovativeness, as well as examine the effects of perceptions toward 3D printing technology (3DPT) (i.e. perceived security risk, performance expectancy). Based on the concepts of consumer innovativeness and the Unified Theory of Acceptance and Use of Technology (UTAUT), the authors expect the effects of consumers' innovativeness and perception of 3DPT and confirm its significant effects on a positive attitude toward 3DPF products and future purchase intention of 3DPF products.Design/methodology/approachA quantitative research design (i.e. survey) is utilized to examine the suggested relationships and application of existing theory in this study. All measurement items are adapted from previous literature and use a Likert-scale. The authors examined a total of 326 responses using a series of statistical analyses, including descriptive statistics, structural equation modeling and conditional process modeling.FindingsThe results of this study confirmed that innate and domain-specific innovativeness are critical antecedents of creating a positive attitude toward using 3DPF products through perceptions toward 3DPT. In addition, 3DPF innovativeness, as actualized innovativeness, was validated to strengthen the relationship between personal innovativeness and attitude, providing evidence that innovation-related traits can predict behaviors. Interestingly, technological innovativeness was not found to be a predictor of perceived security risk. It may be due that 3DPF products are still novel to consumers.Research limitations/implicationsThe study participants were people who were interested in technology, not consumers who had prior experience with using 3DPF products. Future studies are encouraged to include consumers who have actually purchased or used 3DPF products.Practical implicationsThe findings of this study indicate that consumers' use of new technology is determined by personality and interest in specific product categories. Practitioners may use this information to segment/target consumer groups to introduce a new/unfamiliar product.Originality/valueThe findings of this study contribute to the existing literature on consumer adoption of innovation by combining two approaches, the hierarchy of consumer innovativeness and the UTAUT, in the context of advanced technology adoption behavior.

Based on the knowledge-deficit model, this study proposes a relationship between consumer competence in purchasing foods and perceptions of the safety of imported and domestic foods. This study also examines how perceptions of the safety of imported and domestic foods affect satisfaction with food-related consumer policy and satisfaction with food-related life. Using data from the “2019 Consumer Behavior Survey for Food,” which has been conducted every year since 2013 by the Korea Rural Economic Institute, we analyzed the responses of a final sample of 5869 respondents. The hypothesized conceptual model was assessed through structural equation modeling. All but one of the proposed relationships between consumer competence in purchasing foods and perceptions of food safety were supported. The relationship between perceptions of food safety and satisfaction with food-related consumer policies depends on whether foods are imported or domestic. Food origin also affected the relationship between perceptions of food safety and satisfaction with food-related life. Satisfaction with food-related consumer policies is significantly connected with satisfaction with food-related life. We discuss how the findings of this study can be applied to the development of food-related consumer policies.

To obtain a comprehensive view of the apparel disposal behaviors of young U.S. consumers, this study evaluated antecedents of apparel disposal behaviors using a framework based on the theory of reasoned action (TRA), categorization theory, and prior literature. Data were obtained from a convenience sample of undergraduate students at a large U.S. Midwestern university through a self-administered online survey. A final sample of 358 usable surveys was analyzed through the use of structural equation modeling (SEM) with Amos. The results supported the proposed relationships between environmental apparel knowledge and attitude toward sustainable methods of apparel disposal. In addition, the proposed relationships between attitude and apparel disposal intention (intention to discard, donate, reuse, or resell) were all supported except for intention to resell. While the results showed a significant and positive relationship between subjective norms and intention to resell or donate apparel, no significant relationship was shown between subjective norms and intention to reuse or discard apparel. In addition, subjective norms were a positive and significant antecedent of attitude. Lastly, respondents’ intention to engage in a particular apparel disposal behavior corresponded with the actual apparel disposal behavior.