PurposeThe purpose of this paper is to explore the relationships among demographic factors (gender, age, education, and income), consumer traits (technology anxiety, need for interaction, and technology innovativeness), and intention to use retail self‐checkouts.Design/methodology/approachA total of 285 usable responses are obtained through a web‐based survey after excluding non‐qualified respondents. Structural equation modeling is developed and tested.FindingsThe results of this paper demonstrate that demographic factors only indirectly influence intention to use retail self‐checkouts through consumer traits and thus the authors conclude that individual differences in the use of retail self‐checkouts can be attributed to consumer traits which are determined by some of the demographic factors.Research limitations/implicationsDemographic factors and consumer traits are only included as determinants of intention to use retail self‐checkouts. Therefore, future research could attempt to draw a comprehensive picture of retail self‐checkouts by incorporating other relevant factors.Originality/valueBy classifying individual difference traits into demographic factors and consumer traits, this paper provides more detailed explanations of the relationships among demographic factors, consumer traits, and intention to use retail self‐checkouts.

Purpose The purpose of this paper is to extend our understanding of the development of small- and medium-sized enterprise (SME) organizational capabilities and their contributions to export performance by incorporating two antecedents: one from the internal environment (international entrepreneurial orientation) and another from the external environment (domestic market competition). Design/methodology/approach A proposed framework built on resource-based view and contingency theory was tested using partial least squares with data collected from 470 Korean SMEs. Findings International entrepreneurial orientation and domestic market competition both prompted SMEs to develop their technological and marketing capabilities, leading to enhanced performance in international markets. Full mediating effects of technological and marketing capabilities were discovered between international entrepreneurial orientation and export performance. Practical implications Given the direct effect of organizational capabilities on export performance, SMEs should facilitate the spirit of international entrepreneurial orientation and heightened managerial awareness of domestic market competition to efficiently cultivate organizational capabilities. Originality/value Unique findings indicate that SME capabilities can be optimally cultivated under the coexistence of an internal impetus (i.e. international entrepreneurial orientation) and a harsh external environment (i.e. domestic competition), demonstrating the significance of context in developing organizational capabilities.

Purpose – The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail patronage behavior. Design/methodology/approach – Using an on-site store intercept, 150 responses were collected to answer hypothesized relationships. An exploratory factor analysis was first performed followed by a confirmatory factor analysis and a structural equation analysis. Findings – Results revealed that sales employees and store atmosphere attributes of activewear specialty stores had a positive influence on consumer satisfaction, which in turn had a direct impact on WOM and repatronage intentions for activewear specialty stores. Therefore, in order to satisfy consumers, activewear specialty retailers need to ensure that they provide an attractive and pleasant shopping atmosphere. Furthermore, satisfied consumers are likely to spread positive WOM about the retailer and display their intention to revisit the store in the future. The authors conclude by discussing the results and suggest implications and future research directions. Originality/value – The findings of this research shed light on the managerial implications for activewear specialty retailers with regards to marketing strategies and consumers’ attitudes.

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We examined the direct effects of moral judgment, moral intensity, and moral affect, specifically shame and guilt, on undergraduates' purchase intent concerning counterfeits, gray-market products, and imitations. The indirect effects of moral intensity, shame, and guilt on moral judgment were also investigated. A between subjects experiment was designed and participants (n = 313) responded to a scenario. For both the counterfeit and imitation products, moral judgment had a significant negative effect on purchase intent. Moral intensity had no significant effect on purchase intent for all product types but it had significant positive influence on moral judgment for all product types. Guilt had a significant negative influence on purchase intent for gray-market products and a positive influence on moral judgment for all product types. In addition, moral judgment mediated the impact of guilt on intent to purchase gray-market products.